Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The Marketing Analytics programme by Symbiosis Institute of Business Management, Pune provides skills and intelligence to the candidate in various concepts of marketing analysis domain which include decision making, business analytics, marketing, data types, variables, linear regression models, visualization techniques, normal distribution, market segmentation, perception mapping, applications of linear regression and point-to-scale data.
Marketing Analytics course provides knowledge on the concepts in marketing analysis that would help the candidate in making decisions in a business firm. This programme offers knowledge to the learner in the traditional as well as modern concepts in analytics. The participant will learn different types of data visualization techniques and explore the relation between the variables. The entire course is divided into 5 modules. The course is completely online.
The e-certificate is provided on the course completion. The candidate can share them with their resume or LinkedIn profile. The marketing Analytics programme will help the candidates to understand the essential concepts of marketing analysis and helps them to face marketing challenges.
The Highlights
- Online course
- 5 weeks program
- Course offered by Symbiosis Institute of Business Management
- Test drive available
- Certificate issued by Symbiosis Institute of Business Management
Programme Offerings
- video classes
- Q&A Sessions
- discussion forum
- Topic based quiz
- Pop up quiz
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | SIBM Pune |
The fee for the program is Rs.4200. The candidate should pay Rs.118 additionally for the application form. 18% of GST should also be paid.
The cost of the program is described below
Category | Amount in INR |
Application form fee | Rs.118 |
Course fee | Rs.4200 |
Total | Rs.4318 |
Note: Please note that the convenience fee for the payment gateway will be charged additionally.
Eligibility Criteria
Education
The candidate must hold an undergraduate degree in any domain from any authorized university to attend this program. The candidates who are appearing for final year exams can also take up a Marketing Analytics course. The selection will be based on the academic performance of the candidate in grade 10, 12, and UG.
Certification Qualifying Details
All the participants who complete the course in a successful manner are provided with the certificate. The participant has to attend all the video classes and score at least 50% in the evaluations to earn a certificate.
What you will learn
The contender will learn the following concepts by pursuing the Marketing Analytics course by Symbiosis Institute of Business Management
- The candidate will learn to calculate the customer lifetime value
- They will understand concepts in sales analytics
- They will also understand concepts in the bundling of services and products
- The participant will understand about demand and assortment
- They will understand the difference between pull and push strategies
- The candidate will understand the practical application of linear regression
- They will get an introduction to marketing analysis and marketing
- Concepts in decision-making are also taught in brief
- The candidate will understand the usage of data in decision making
- The candidate will learn to identify various statistical techniques.
Who it is for
The Marketing Analytics course by Symbiosis Institute of Business Management attracts the attention of the participants which include
- Corporate professionals
- Students
- Academic professionals
- Anyone who wishes to get certified in the marketing analysis domain can join this course
Admission Details
The following steps should be followed by the participant to get admission to the Marketing Analytics program which is provided by the Symbiosis Institute of Business Management
Step 1: The participant has to enter the website using the link https://www.sibm.edu/online-courses/courses/MKTANYTICS-2018-001
Step 2: Click “Apply Now”
Step 3: After filling in the details, the participant will receive a link through the mail. The email will have an ID and password.
Step 4: Then, the participant must log in and fill out the application form and submit the application form fee.
Step 5: The participant will receive a confirmation mail if they are shortlisted.
Step 6: If the participant is shortlisted, they can pay the fee and start learning the course.
Step 7: Please note that the “apply now” button for the registration process is not available right now. The participant can follow the above steps and register once the button appears.
The Syllabus
- Introduction to week
- Decision making
- Introduction to marketing and marketing analytics
- Overview of using data and types of data
- Business analytics - descriptive - predictive and prescriptive analytics
- Intro to the week: Use of data in decision making
- How to identify Statistical techniques? Population vs Sample, Variables/data
- Different Visualization Techniques for data
- Descriptive Measures Used (Central Tendency/Variability)
- Distribution, Normal Distribution: its Significance
- Exploring relation between variables
- General Linear Regression Models
- Application of Linear Regression: With Practical Example
- Intro to the week: Point-of-Sale Data
- How to arrive at the right pricing approach
- Managing Pricing to meet topline & bottom line goals
- Pricing plans
- Week Summary
- Push v/s pull strategies
- Consumer perception mapping
- Intro to the week: market segmentation using analytics
- Bundling of products and services
- Assortment and demand
- Intro to the week: Loyalty - The concept
- Customer Lifetime Concept
- How to Calculate LTV
- Net Promoter Score
- About Sales - and Sales Analytics
- Week Summary