Social Media Manager Job Description & Roles and Responsibilities

Social Media Manager Job Description

A Social Media Manager is appointed by the organisation to create a digital bridge between the organisation and the consumers. These professionals create and manage content on various social media to promote the brand and implement effective digital marketing strategies. By scaling and maintaining constant growth of the company, a social media manager strengthens the company’s market position.

A Social Media Manager can also work for individuals, including public figures and celebrities. They are primarily responsible for creating a positive image in public through social media. By closely monitoring the latest trends on social media, they can utilise and improve their marketing strategy to achieve the required goals set and improve public reach.

Social Media Manager Responsibilities

Social Media Manager Responsibilities include continuously monitoring and analysing the performance of the social media marketing strategies and upgrading them simultaneously. Some of the important Social Media Manager Duties have been mentioned below:

• Marketing and Promotion: A social media manager is responsible for promoting brand loyalty and the assigned product, service or individual through effective social media marketing techniques. He or she uses relevant hashtags, writes engaging captions and posts relevant photos and graphics to boost post visibility on a social media platform. This is one of the primary Social Media Manager Duties.

• Collaboration: A social media manager collaborates with other advertising professionals to create fresh and attractive content to establish a constant brand image and social media personality. He or she can collaborate and prepare specific theme-related social media campaigns to capitalise on the ongoing trends at that point to time.

• Creative Campaigns: The primary function of a social media manager is to create creative and compelling content for social media platforms of a particular organisation or individual. One should work with the brand or individual to create and execute the campaigns according to their needs and achieve the set targets.

• Supervise and Analyse: A social media manager generally has a team under his or her command, one should supervise the day-to-day management of the marketing campaigns and all other aspects of social media engagement. He or she should analyse the performance of the current campaign and ensure brand consistency. This is another one of the many important Social Media Manager Duties.

Career Progression of a Social Media Manager

A career as a social media manager is rapidly gaining in popularity. To progress in this career, one must gain practical experience, learn in-demand skills and successfully handle complex campaigns and projects. Earning advanced degrees, certificates and courses in social media marketing, a social media manager can progress in their career. With growth and expertise, a social media manager can grow into the following positions:-

1. Senior Social Media Manager:

A senior social media manager handles strategic responsibilities, oversees multiple social media marketing campaigns, and leads large teams. He or she acts as a guiding leader who ensures the targets are achieved by the organisational standards or personal requirements.

2. Social Media Director:

A Social Media Director is responsible for overseeing the activities of the social media department. This includes managing social media marketing strategy, setting budgets, and using social media to achieve marketing objectives. This role requires keeping a record of all the social media platforms and the marketing techniques implemented.

3. Chief Marketing Officer (CMO):

The Chief Marketing Officer is at the highest level, responsible for reviewing marketing strategy, giving direction to the organisation and controlling both traditional and digital marketing platforms. One needs to have experience in the field of marketing to achieve this position.

Social Media Manager Qualifications Required

A Social Media Manager is a career in which one does not necessarily require formal education; it is highly dependent on the individual’s creativity and skills. Although to pursue this career in a more formal setting, one can pursue the following degrees to enhance their knowledge.

Bachelor Degrees:

• Bachelor of Business Administration (BBA)

• Bachelor of Arts in Journalism (BA)

• Bachelor's in Journalism and Mass Communication (BJMC)

Masters Degrees:

• Master of Business Administration in Marketing (MBA)

Social Media Manager Skills Required

A social media manager must possess a range of soft and hard skills to produce quality content and create effective marketing campaigns. Mentioned below are the essential Social Media Manager Skills an aspirant must possess to be successful in this career:-

Hard Skills:

• Production management

• Analytical skills

• Strong communication skills

• Digital marketing tools

• Graphic designing

Soft Skills:

• Creativity

• Interpersonal skills

• Customer service

• Leader's qualities

• Time management

Social Media Manager Top Recruiters

Everyone is utilising the social media platforms to promote products, create a public image and make a digital presence. Several organisations and individuals hire social media managers to handle all of their social media activities. Hence, they are in rising demand in the current market scenario. List of the top recruiters of social media managers is as follows:

• Swiggy

• Accenture

• Flipkart

• Myntra

• Uber

Social Media Manager Salary by Top Recruiters in India

Social Media, being the major marketing tool for any kind of organisation, creates a huge opportunity for social media managers. Therefore, the job title of social media is highly in demand in the market. Salaries of a social media manager range between Rs. 1.8 Lakh - 10 Lakhs with the average salary of Rs 5.6 lakhs per annum. Now, let’s explore the Social Media Mananger average salary ranges offered by top recruiters in this field.

(Source : Ambitionbox)

The actual salary figures can vary depending on qualifications, skills, job location and numerous other factors.

Conclusion

A career as a Social media manager is a great opportunity for people with creative talent who wish to integrate their creativity with the corporate world. Acting as the key link between the organisation and its online audience, a social media manager shapes and manages the brand’s online persona. While entry-level roles give a starting point, advancing in this career requires aspirants to have significant work experience and expertise.