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- Introduction to the Marketing Plan
- The marketing plan definition
- Objectives and structure of the marketing plan
- The 4 main parts of a marketing plan
- Critical elements of the external analysis
- Critical elements of the internal analysis
- Assignment - External & Internal Analysis
- The SWOT Matrix
- Assignment - SWOT Matrix
The Complete Strategic Marketing Plan - tools and strategies
Quick Facts
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course overview
The Complete Strategic Marketing Plan - tools and strategies course is an online programme developed by Roxana Dumitru that guides the learners on various tools and techniques for creating a strategic marketing plan. The online training will provide the students with the potential to come up with a complete marketing plan from scratch executing the process of strategic marketing. The curriculum will explore the whole range of key aspects of marketing including marketing strategy, marketing mix, marketing analysis, etc.
The Complete Strategic Marketing Plan - tools and strategies online course, provided by Udemy, is open for all who are keen to try a hand in preparing a strategic marketing plan and does not stipulate any kind of previous knowledge or experience. The short course by Udemy will also equip the students with skills and knowledge to make the Marketing Mix including product, price, distribution, and integrated marketing communication.
The Complete Strategic Marketing Plan - tools and strategies certification also facilitates the participating learners to have practical knowledge by assigning various assignments. The learners will be given lifetime access to the learning materials along with a 30-day money-back guarantee. The interested folk can enrol in the programme by paying the fee of the course.
The highlights
- 100% Online course
- Downloadable resources
- 30-Day Money-Back Guarantee
- Full lifetime access
- Access on mobile and TV
- Certificate of completion
- English videos with subtitles
Program offerings
- 7 hours on-demand video
- 44 downloadable resources
- Full lifetime access
- Access on mobile and tv
- Assignments
- Certificate of completion
- English videos with subtitles
- Training
- Quizzes
- Practical exposure
Course and certificate fees
Fees information
₹ 599 ₹2,699
certificate availability
Yes
certificate providing authority
Udemy
Who it is for
What you will learn
Marketing skills
After the completion of the Complete Strategic Marketing Plan - tools and strategies online certification, the participants will have the skills to create the strategic marketing plan from the financial, strategic, and non-financial objectives and to learn to create the marketing mix.
The syllabus
Introduction to the Marketing Plan
Marketing Strategy
- Introduction to marketing strategy
- Marketing strategy definition
- Financial and non-financial objectives
- The customer attraction vs. customer retention dilemma
- Identifying the best target segment, part 1
- Identifying the best target segment, part 2
- Identifying the best positioning, part 1
- Identifying the best positioning, part 2
- Identifying the best positioning, part 3
- Identifying the best positioning, part 4
- Identifying the best positioning, part 5
- Assignment - Marketing Strategy
Marketing Mix
- Introduction to marketing mix implementation
- Marketing mix definition
- Product strategy - product life cycle
- Product strategy - product levels
- Product strategy - branding strategy 1
- Product strategy - branding strategy 2
- Product strategy - BCG matrix
- Product strategy - Product strategy - McKinsey GE matrix
- Product strategy - Ansoff matrix
- Assignment - Product Strategy
- Pricing strategy - part 1
- Pricing strategy - part 2
- Pricing strategy - part 3
- Pricing Strategy
- Distribution strategy - Distribution channel strategy
- Distribution strategy - How to manage channels
- Distribution strategy - Trade Marketing
- Distribution strategy - Retailing
- Distribution strategy - Multi channel Retailing
- Distribution strategy - Global growth opportunities
- Distribution strategy - Online Retailers
- Distribution Channel Strategy
- IMC - Introduction to Integrated Marketing Communication
- IMC - Understanding the Marketing process
- IMC - Decisions required for an effective communication campaign
- IMC - Building customer based brand equity
- IMC - Consumer Information Processing
- IMC - Steps of effective communication
- IMC - Communication objectives
- Consumer Decision Making Process
- IMC - How advertising works - AIDA & Hierarchy of effects models
- IMC - Communication Tools
- IMC - Marketing Communication Budget
- IMC - Developing an Advertising Program
- IMC - Media and its effectiveness
- IMC - Sales Promotions, PR & Events
- IMC - Direct & Interactive Marketing
- IMC - Developing the sales force
- Integrated communication strategy
Expected Results
- Expected results - Introduction
- Expected results - Financial objectives
- Expected results - Non Financial objectives - part 1
- Expected results - Non Financial objectives - part 2
- Expected results - Customer objectives
- Expected results - Strategic objectives
Final considerations
- Final considerations
Instructors
Articles
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