Brochure
Enquire- Overview of Search Engine Marketing
- Distinction between SEO and SEM
- Importance of SEM in Digital Marketing
- Google Ads Fundamentals
- Setting Up a Google Ads Account
- Keyword Research and Match Types
- Creating Effective Ad Copy
- Bidding Strategies and Budgeting
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- Digital Vidya
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- Search Engine Marketing Certification
Search Engine Marketing Certification
BY
Digital Vidya
Enrol in the Search Engine Marketing Certification by Digital Vidya to master core skills of search engine marketing and generate substantial, relevant leads.
Online
5 Weeks
₹ 15,000
Quick facts
| particular | details | ||
|---|---|---|---|
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Medium of instructions
English
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Mode of learning
Self study, Virtual Classroom
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Mode of Delivery
Video and Text Based
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Frequency of Classes
Weekdays, Weekends
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Course overview
The Search Engine Marketing Certification encompasses all the necessary concepts of search engine marketing (SEM), such as pay-per-click (PPC), PPC campaigns, ad-writing techniques, performance tracking, understanding user psychology, SEM management, and more. These will help you understand how search engine marketing works, its best implementation methods, and generating profitable leads for your company.
The Search Engine Marketing Certification by Digital Vidya is a self-paced module, consisting of pre-recorded video presentations crafted by trained SEM experts. The course consists of instructor-led, live online classes, hands-on projects, real-time case studies, collaborative online sessions, and over 15,000 SEO tools. For practical learning, you will also work on a month-long project and some take-home projects to implement the acquired skills.
Furthermore, the Search Engine Marketing Certification training consists of a research-based internship, where you will do weekly research on topics. With proper submissions, you will write blog posts on Digital Vidya with your credentials. After satisfactory completion, you will receive the Search Engine Marketing online Certification program.
The highlights
- Over 4 hands-on projects
- Interactive online sessions by instructors
- Self-paced module
- 3 industry certifications – Government, Google, and HubSpot’s Inbound Marketing Certification
- 24x7 online trainer’s support
- Lifetime access to all the latest content
- 15,000 free SEO tools
- Complimentary access to the course’s orientation programme
- Hands-on projects
- A course completion certificate
Program offerings
- Self-paced online module
- 24x7 trainer support
- Instructor-led live sessions
- 3 certifications
- Discussion forum
- Lifetime access to course material
- Sem completion certificate
- 100% interview guarantee
- Hands-on assignments
- Research-based internship
Course and certificate fees
Fees information
₹ 15,000
The fees for the course Search Engine Marketing Certification is -
| Fees components | Amount |
| Programme fees | Rs. 15,000 + 18% GST |
certificate availability
Yes
certificate providing authority
Digital Vidya
Eligibility criteria
Certificate Qualifying Details
Candidates have to pass different certification exams to receive different SEM Course certifications. But first, candidates have to complete the one-month long Search Engine Marketing Certification course.
What you will learn
Digital marketing skills
After completing the Search Engine Marketing Certification programme, you will:
- Know the workarounds of search engine marketing
- Know how PPC works and understand conversion rates, quality scores, and quality score overviews
- Be able to strategize PPC action plans carefully
- Conduct effective market analysis and targeting
- Understand and implement proper ad-writing techniques and campaign management
- Draft highly-relevant text ads to drive better traffic to the PPC landing pages
- Optimize quality scores, CTRs, and other significant parameters to increase the ROI on various PPC campaigns
- Understand and optimize PPC landing pages to create better conversation rates
- Creating an organized account framework and powerful bid management strategies to minimize costs
- Have the skills to establish the essential performance indicators for proper analysis and reporting
- Execute proper performance tracking and decipher user psychology to generate better leads
- Work on SEM management
Who it is for
Any marketing professional or student who wishes to master the fundamentals of SEM for generating profitable leads will benefit from this course. Besides, the Search Engine Marketing Certification programme by Digital Vidya is the best fit for these professionals: -
- Professional digital marketers
- IT professionals
- Marketing professionals
- Sales professionals
- Commerce students
- MBA students
- Entrepreneurs
- BBA students
- HR professionals
Admission details
To enrol in the Search Engine Marketing Certification programme, follow these steps:
- Visit the official website: https://www.digitalvidya.com/
- Search for the “Search Engine Marketing Course Certification”
- You will be redirected to “Search Engine Marketing certification” webpage
- Click on “Enrol Now” option
- Fill in your personal details and click on “Apply Now”
- Submit the application form by making the payment
Filling the form
To join the Search Engine Marketing Certification programme by Digital Vidya, you must provide your contact details such as phone number and email. Make the fee payment and submit your form.
The syllabus
Introduction to SEM(Google Ads)
Google search ads features
- Ad Extensions: Types and Implementation
- Quality Score and Ad Rank
- Targeting Options: Demographics, Locations, and Devices
- Google Ads Editor: Bulk Editing and Optimization
Display advertising
- Introduction to Display Advertising
- Creating Compelling Display Ads
- Targeting Options in Display Campaigns
- Display Ad Campaign Optimization
Video advertising
- YouTube Advertising Overview
- Creating Video Ads and Campaigns
- Video Ad Metrics and Optimization
Shopping campaigns
- Introduction to Google Shopping
- Setting Up Product Listings
- Merchant Center Integration
- Optimizing Shopping Campaigns
SEM analytics and reporting
- Google Analytics for SEM
- Conversion Tracking and Goals
- Performance Metrics and KPIs
- Analyzing and Interpreting Reports
Evaluation process
The Search Engine Marketing Certification training conducts two certification exams after the completion of the course.
Firstly, the Certified Search Engine Marketing Master (CSEMM ) exam, which you can appear for after a month-long SEM training course. You can choose a suitable centre from over 70 exam centres to appear for the exam. An hour-long exam, exam will have a total of 50 questions; you have to score a minimum of 70% to pass the exam.
Secondly, the Certified Search Engine Marketing Professional (CSEMP) exam, which you can appear for once you complete the entire Search Engine Marketing Certification training course curriculum. Choose from over 50 exam centres in India. The exam will be for one hour with 50 questions, each of one mark. Candidates have to secure at least 50% marks to pass the CSEMP certification exam.
How it helps
The Search Engine Marketing Certification Course by Digital Vidya primarily focuses on providing all the necessary lessons and skills to master search engine marketing. Through all the course projects, content, research, and assignments, you will become an enhanced SEM professional, fluent in all its concepts. Using effective search engine marketing tools, you will be able to optimize metrics, study customer data, and generate actionable leads for rapid company growth.
Furthermore, the Search Engine Marketing Certification training course will help you learn various industry methods while getting hands-on experience through projects as well. The curriculum material will shape you to be a fluent candidate of search engine marketing, to be hired by top companies which search for certified SEM professionals.
Instructors
Avik Nandy
Freelancer
Freelancer
FAQs
How can I learn about search engine marketing?
You can start learning SEM in many ways, either offline or online. While some websites or institutions teach about SEM, Digital Vidya Search Engine Marketing Certification course covers all the necessary topics to teach you everything about SEM.
What does a certified SEM specialist do?
A certified SEM specialist or strategist works for brands to see how their customers are responding to their services, using analytics and social metrics. They also make sure that the company appears with top results when the customers look for relevant or specific content using search engines.
Which is the best online course for search engine marketing?
Several online sites provide SEM courses, but Digital Vidya Search Engine Marketing Certification course is a one-stop solution, as it covers all the necessary concepts of SEM, along with several projects and certifications.
What if I miss a live session?
All our online live sessions as well as lessons are pre-recorded. Hence, if you miss a session, you can simply check its respective video.
Who awards the Search Engine Marketing Certification?
The certificate will be provided by Digital Vidya.
