Digital Marketing QLS Level 3

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                                    Medium of instructions
                                    English

The ongoing evolution of the digital marketing landscape is discussed at-length in the first unit, in which candidates consider digital marketing as both a concept and a profession.
The unique advantages and challenges associated with digital are examined, along with future projections for the global digital landscape.

A detailed Google AdWords tutorial follows in the second unit, which details the functions, mechanics and incredible opportunities presented by the world’s leading PPC platform.
The benefits and limitations of PPC in general are also discussed, along with how to maximise your ROI when working with Google AdWords.

In unit three, attention turns to the limitless power and importance of search engine optimisation.
Candidates learn how the major search engines play a vital role in the performance of almost every online business, while exploring a series of effective techniques and strategies for on-page and off-page optimisation.

Concluding the course, unit four brings online brand development and digital PR into discussion.
Learners study the intricate art of online reputation management, the importance of adopting a proactive approach and how to respond to an online PR crisis.

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