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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf Study, Virtual ClassroomVideo and Text Based

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesThe Wharton School, Philadelphia

The Syllabus

  • Introduction to Digital Marketing

  • Product Centricity versus Customer Centricity
  • Customer Acquisition Costs
  • Customer Lifetime Value: Achieving Profitable Growth Through CLTV
  • Customer Segmentation
  • Customer Centricity: Implementation, Opportunity and Future Outlook
  • Acquisition and Retention Optimization

  • Designing a Omnichannel Digital Marketing Strategy
  • Digital Business Models
  • Digital Marketing Channels and Optimisation
  • Digital Marketing Effectiveness
  • Digital Marketing Tools and Techniques Workshop

  • Sources of Marketing Data
  • A/B Testing and Marketing Experimentation
  • Conversion Funnel Analytics
  • Web and Social Media Analytics Workshop
  • Attribution Modeling Workshop

  • AI and Personalization tech for Digital Marketing (AI tools, personalisation, customisation, chatbots)
  • Industry Case Studies
  • Marketing Automation Tools and Techniques

  • Growth Marketing Strategies
  • Real World Application Project

Instructors

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