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Mastering Google Analytics
BY
Edureka
Get trained in Google AdWord and analytics dashboard with the Mastering Google Analytics certification course by ...Read more
Online
₹ 7199 7999
Quick Facts
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Medium of instructions
English
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Mode of learning
Self study, Virtual Classroom
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Mode of Delivery
Video and Text Based
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Course overview
The Mastering Google Analytics online course will introduce you to the world of digital data measurement to drive analytical decision making. You will understand the importance of website or app data tracking, measurement, and analysis for enabling strategic decision making.
Besides, the course is tailored for professionals who oversee the business and strategy functions in organisations. The Mastering Google Analytics programme will tutor you in leveraging digital media analytics to enhance your digital presence.
This Mastering Google Analytics course by Edureka will train you in exploring opportunities through visitor demographics, visitor segmentation, and the geographical significance of digital properties. The training focuses extensively on how various marketing channels work independently and in sync for generating excellent business value and better ROIs.
Furthermore, the Mastering Google Analytics course is self-paced to suit the varied interests of the learners. Towards the end of this training, you will work on a real-life case study and several quizzes. Upon the successful completion of this course, Edureka will grant you the ‘Digital Media Analyst’ certification.
The highlights
- Self-paced online learning
- Practical assignments
- Real-life case studies
- Digital Media Analyst certificate by Edureka
- Lifetime access to LMS
- Forum for knowledge sharing and peer interaction
Program offerings
- Self-paced training
- Course completion certificate
- Lifetime access to lms
Course and certificate fees
Fees information
₹ 7,199 ₹7,999
The Mastering Google Analytics programme fee comprises the course fee and GST. Edureka also offers variable discounts on the course price routinely. Besides, you can also pay the course fee via no-cost monthly EMIs or lump-sum.
Mastering Google Analytics Course Fee Structure
Training Option | Fee |
Self-Paced Online Training | Rs. 7,999 |
| Discounted Price | Rs. 7,199 |
* No Cost EMI starts at 2,400/month
certificate availability
Yes
certificate providing authority
Edureka
Who it is for
The Mastering Google Analytics Course is highly suitable for:
- Business stakeholders with a digital presence
- Business stakeholders planning to build a digital presence
- Marketing professionals, both digital and offline marketers
- Digital product managers who want to use analytics tools
- Sales executives aiming at improving brand value
- Strategy makers who want to enhance sales
- Individuals enthusiastic about developing their careers around web analytics
Eligibility criteria
Eligibility Criteria
To ensure an uninterrupted learning process in the Mastering Google Analytics programme, you require fundamental awareness of websites, internet technology, e-Commerce websites and applications, mobile apps, and other digital media. Moreover, elementary know-how of internet functioning and internet terminologies like tracking mechanisms, cookies, and more will also give you an advantage while learning.
Certificate Qualifying details
To receive the ‘Digital Media Analyst’ certification, you must complete a certification project using concepts and skills you learned during the Mastering Google Analytics online course. Industry experts will evaluate your certification project. Based on your performance in the project, Edureka will grant you the ‘Digital Media Analyst’ certificate.
What you will learn
Knowledge of google analytics
Knowledge of web analytics
Upon the completion of the Mastering Google Analytics certification course by Edureka, you will be adept in skills like:
- Mastering the use and features of web analytics and utilising it to improve your decision-making process
- Determining a high range of Key Performance Indicators (KPIs) for developing a brand’s digital presence
- Calculating, assessing, and researching the marketing objectives concerning company’s digital performance
- Identifying and knowing your customers, their interests, behaviour, loyalty, and engagement level via simple web analytics tools and techniques
- Understanding the performance of marketing channels and optimising them for improved ROIs
- Using A/B tests to measure and understand your customer’s preference, engagement patterns, interaction techniques, and likes on your portal
- Measuring, exploring, and analysing your geographical occupancy, popularity, and consumer rapport
- Identifying and using customer segments to scout your visitors
- Understand and change your marketing campaigns, if required
- Driving a loyal target audience with stable engagement levels to ensure product success
The syllabus
Introduction to Web Analytics
Google Analytics - An Overview
- Introduction to Google Analytics
- Dimensions & Metrics
- Setting up Google Analytics
- Understanding Account
- Properties & Views
- Users & Permissions in Google Analytics
Google Analytics - KPIs & Tools Integration
- Traffic
- Channels
- Sources & Mediums
- Digital Marketing
- Cost Models
- Types of Channels
- Integration of Google Analytics
- Integration of Webmaster Tools
Google Analytics - Audience Reports and Analysis
- Audience Reports
- Acquisition Reports
- Search Options
- Regular Expressions
Google Analytics - Behaviour Analysis
- Events
- Behavior Reports
- Site Content
- Site Search
- Experiments
Conversions and Ecommerce Analytics
- Conversions & Goals
- Ecommerce Analytics
- Multichannel Funnels
Social Media Analytics
- Facebook KPIs
- Facebook console & parameters
- Measurement of camapign effectiveness
- Segmentation study of the campaign performance
Mobile App Analytics
- Introduction to Mobile Apps Analytics
- Tracking, measuring & Analysing important KPIs
Admission details
To apply for the Mastering Google Analytics programme, follow the steps given below:
Step 1 – Log on to the official website of Edureka at https://www.edureka.co/.
Step 2 - Using the search bar on this page, find the ‘Mastering Google Analytics’ course.
Step 3 - A new link will open with all the details about this course. This page will have an “enrol now” button. Click on it and go on.
Step 4 - An application form will appear on the screen, asking for basic contact details. Provide the information and move to the next page for fee payment.
Step 5 - Select any suitable online payment mode and proceed. Make the payment by entering all details and save the fee receipt for future reference.
Filling the form
Candidates need to sign up for the Mastering Google Analytics course by Edureka by filling an application form on their official website. The form requests for contact details such as your name, phone number, and email address. Make sure the information is correct before you submit since Edureka will use the contact details for future communication. Once you have filled your details, you can proceed to fee payment.
How it helps
With the Mastering Google Analytics by Edureka, you will be a master in measuring your success factor and brand visibility in the digital world. It trains you in improving your digital presence by understanding your audience better. The digital media analytics tools, covered extensively in the course, help you in optimising your expenditure to maximise your ROI. Google Analytics is the leading web analytics tool in the world, and this course will validate your knowledge as a Google Analytics expert.
FAQs
Is Google Analytics certification worth doing?
Google Analytics certification is a highly demanded skill; it will help you get deeper insights into your data and enables you to become an efficient web analyst. Mastering Google Analytics certification by Edureka validates your proficiency as an analytics expert.
Is Web Analytics a promising career?
Data Analytics is in big demand, and web analytics is one of the most wanted skills in the market. It is a great choice for a well-rewarding, long-lasting, and stable career.
Who should take this Mastering Google Analytics course by Edureka?
This Mastering Google Analytics course by Edureka is well suited for business stakeholders with a digital presence. This course can be taken up by sales executives, digital product managers, strategy makers and anyone who wishes to make a career in web analytics.
How much does a Google Analytics professional earn?
A Digital Marketer with expertise in Google Analytics can earn from
What technical skills will I learn in the Mastering Google Analytics course?
In this Mastering Google Analytics course, you will learn skills such as KPIs and Tools Integration, Audience Reports and Analysis, Behaviour Analysis, Conversions and e-commerce Analytics, Social Media Analytics and Mobile App Analytics.
Will the students be able to access learning content even after the course training is over?
Yes, students will be able to access all the course material, including class recordings, PPTs, assignments, and case studies for a lifetime once they enrol in the Mastering Google Analytics course.
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