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    Build Persuasive Products

    BY
    Udemy

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    Mode

    Online

    Fees

    ₹ 1999

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Video and Text Based

    Course and certificate fees

    Fees information
    ₹ 1,999
    certificate availability

    Yes

    certificate providing authority

    Udemy

    The syllabus

    Introduction

    • Welcome
    • From Usability to Persuasion
    • About the Instructor

    Rhetorics

    • Aristotle - 3 forms of Persuasion
    • Building trust

    The need to belong - Social biases

    • Social Proof
    • Authority
    • Reciprocation
    • Commitment and consistency
    • Liking
    • Cognitive Dissonance

    Perception & Memory - Comprehension

    • Anchoring
    • Recognition over Recall
    • Serial Positioning Effect
    • Chunking

    Game mechanics - gameplay design

    • Appropriate challenge 
    • Rewards

    Cognition - Loss Aversion : our fear of loosing

    • Loss aversion
    • Endowment effect
    • Status quo bias
    • Scarcity

    Sustaining Passionate users

    • From being seduced to falling in love
    • Onboarding - the art of seduction
    • From falling in love to staying in love

    Thank you

    • Thank you for joining this course

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