Digital Marketing: Lead Generation & Sales Conversion Course

Udemy

Online

₹ 599 3699

particular

details

                                    Medium of instructions
                                    English

                                    Mode of learning
                                    Self study

                                    Mode of Delivery
                                    Video and Text Based

Introduction

Welcome to class
Tips to Improve Your Course Taking Experience

The Foundation of a Successful Digital Marketing Strategy

Don't confuse goals, mission and objectives with strategy
using the right framework to grow faster
Use service to grow your business
The 6 - step funnel to success

The What, Who and How of Delivering Results

Why Surveying Your Customers Will Mislead You, and What to Do Instead
Start With Your Why
Case Study: The Importance of Starting With Why
FInd Your Big Why
Finding Your Audience's Pain Points
Validating Your Topic Idea Using Keyword Planner Tool and Google Trends
Creating Your Unique Process of Getting Result
Exercise Creating Your Unique Process
It's Your Turn: Create Your Unique Process
Creating the Right Offer (s)
Case Study: How Phil Delivers Results to His Audience

Generate High Quality Leads Using Your Content

Using Your Content to Build Authority
How to Create Your Buyer Personas and User Journeys
Defining Your Content Goals
Creating Your Content Marketing Plan
Optimizing Your Content for Search Engines
Using Your Unique Voice
Case Study: How Phil Generates Leads with Content Marketing

Increase Brand Awareness and Engage With Your Audience Through Social Media

Social Media Basics
Two Key areas to Focus on for Maximum Results
Social Media Content Strategy
Finding the Right Platform for Your Particular Niche
Fastest and Most Effective Way to Turn Social Media Fans into Customers
Case Study: How Phil Uses Social Media to Grow His Brand

Nurture Your Prospects With The Right Email Marketing Strategy

What is a Lead Magnet
Top List Building Mistakes to Avoid
Using Content Upgrades to Grow Your List
Creating High Converting Lead Magnet Landing Pages
How and Where to Display Your Lead Magnet Offers
Using Convertkit to Build Your Email List
Setting Up Your Opt-in forms
Configuring your Forms and Delivering your Lead Magnets
Integrating Your opt-in forms onto Your Website
Setting up Your Landing Pages
Putting It All Together
Creating Pop-up opt-in Forms
Case Study: Phil's Email Marketing Strategy

Driving Traffic To Your Offers

Your Social Media Strategy to Drive Traffic
LinkedIn Marketing Strategy
Pinterest Marketing Strategy
Instagram Marketing Strategy
YouTube Marketing Strategy
Facebook Marketing Strategy
Case Study: How Phil Drives Traffic to His Offers
Case Study: How Phil Uses Paid Promotion

Conversion

Benefits of Creating a Thank You Page
Benefits of Creating a Tripwire Offer
On boarding Your New Subscribers for a Higher Conversion
Different Email Marketing Campaigns
Evergreen Email Marketing Campaign
Launch Sequence Campaign
Flash Sale Campaign
Re-engaging Your Cold Subscribers
Choosing the Right Campaign for Your Business

Turning Your Website Into a Lead Generation Machine

Creating Your Differentiator
Communicating What You Offer on Your Homepage
Effectively Positioning Your About Page
Writing a Persuasive Offer Page
Case Study: Phil's Lead Generation Machine

Important Metrics to Measure Your Success

The importance of Measuring, Analyzing and Tweaking Your Approach
Important Website Metrics to Track and Measure
Top Social Media Metrics to Track and Measure
Email Marketing Metrics to Track and Measure
Other Important Metrics

Final Thoughts

Busting Through Your Visibility Roadblock
Planning and Strategy Go Hand in Hand
NOURISH the Nuts & Bolts of Your Business

Bonuses from Video School

Bonus Lecture: Learn More from Phil + Video School

Popular Courses

Popular Platforms

Popular Searches

Digital Marketing: Lead Generation & Sales Conversion Course

Online

₹ 599 3699

Quick Facts

Course and certificate fees

Fees information

certificate availability

certificate providing authority

The syllabus

Introduction

The Foundation of a Successful Digital Marketing Strategy

The What, Who and How of Delivering Results

Generate High Quality Leads Using Your Content

Increase Brand Awareness and Engage With Your Audience Through Social Media

Nurture Your Prospects With The Right Email Marketing Strategy

Driving Traffic To Your Offers

Conversion

Turning Your Website Into a Lead Generation Machine

Important Metrics to Measure Your Success

Final Thoughts

Bonuses from Video School

Instructors

Articles

Popular Articles

Latest Articles

Trending Courses

Popular Courses

Popular Platforms

Learn more about the Courses

Download Careers360 App

All this at the convenience of your phone

Popular Searches

Digital Marketing: Lead Generation & Sales Conversion Course

Online

₹ 599 3699

Quick Facts

Course and certificate fees

Fees information

certificate availability

certificate providing authority

The syllabus

Introduction

The Foundation of a Successful Digital Marketing Strategy

The What, Who and How of Delivering Results

Generate High Quality Leads Using Your Content

Increase Brand Awareness and Engage With Your Audience Through Social Media

Nurture Your Prospects With The Right Email Marketing Strategy

Driving Traffic To Your Offers

Conversion

Turning Your Website Into a Lead Generation Machine

Important Metrics to Measure Your Success

Final Thoughts

Bonuses from Video School

Instructors

Articles

Popular Articles

Latest Articles

Trending Courses

Popular Courses

Popular Platforms

Learn more about the Courses

Thank You!

Download Careers360 App

All this at the convenience of your phone