Digital Marketing Masterclass:Get Your First 1,000 Customers

Udemy

Online

₹ 3999

particular

details

                                    Medium of instructions
                                    English

                                    Mode of learning
                                    Self study

                                    Mode of Delivery
                                    Video and Text Based

Introduction

Course Overview
Join our community on Slack!

The Basics

Introduction to traction channels
The 19 channels explained (part 1)
The 19 channels explained (part 2)
The growth process
Two components of every growth strategy
Optimization audit
Optimization audit: DEMO
Review & Recap: Section 2

Building your strategy

Intro to building your strategy
What pain do you solve?
Frequency & depth of the problem
Review & Recap: Section 3

Get your first 10

Intro to manual effort section
Intro to Strategy 1: Complainy people
Finding the complainy people
DEMO Finding the complainy people
Conversing with the complainy people
Intro to Twitter & why we use it
Topicality on Twitter
Competitors on Twitter
Locating forums & like-minded communities
Messaging on forums
Spreading the word on Slack
The wonderful world of Reddit
Using your network to announce your new business
DEMO Writing an email to your network
Facebook & LinkedIn sharing
Events & meetups
Review & Recap: Section 4

Get your first 100

Intro to community posting
Reddit overview
Raising your Reddit IQ
Finding your subs
Observing from a distance
Optimize your experience
Emerging platforms: How to tell which platform is worth trying
Intro to Snapchat
Snapchat: Setting up your account
Snapchat: Taking snaps and promoting
Snapchat Tactic #1: The Takeover
Snapchat Tactic #2: Run a promotion
Snapchat Tactic #3: Using your Snapcode
Intro to Instagram
Instagram: Setting up your account
Instagram: Taking and posting pictures
Instagram Tactic #1: Hashtag the right way
Instagram Tactic #2: Run a promotion
Instagram Tactic #3: Engage with others
Review & Recap: Section 5

Take a break

Intro to Take a break
Survey of analytics tools
Installing Google Analytics
Exploring Google Analytics
Setting up goals in Google Analytics
Origin source sorting in Google Analytics
Linking strategies with Bit.ly
Alternate linking strategies
Review & Recap: Section 6

Get your first 500 - PR

Intro to PR
A day in the life of a reporter
Common angles for getting press
Basing your angle off outlet and person
Pitching vs. press releases
Core concepts in getting press
Step 1: Finding journalists
Tip: Use helpareporter.com
Step 2: Researching and compiling interests of journalists
Step 3: Getting the attention of journalists
Tactic: Quora pull-in
Tactic: Doing research & polling for journalists
Step 4: Pitching and writing the email (part 1)
Step 4: Pitching and writing the email (part 2)
Practice writing emails and headlines
Preparing a press package
Closing thoughts & comments
Review & Recap: Section 7

Get your first 500 - Content Marketing

Intro to content strategy
Inbound vs. outbound
Why should we define our audience?
How do we define our audience?
Creating user personas
Content types 1: Tutorials, interviews, roundups
Content types 2: Listicles, resource compilations
Content types 3: Company stories, case studies, infographics
Content types 4: Minisites, ultimate guides
Common topics you can use (part 1)
Common topics you can use (part 2)
The key to content creation
Creating a system for recording your ideas
What to write: #1 Google autocomplete
What to write: #2 Buzzsumo
What to write: #3 Google keyword planner
What to write: #4 Twitter trends
What to write: #5 Reddit searching
What to write: #6 Quora
Ranking the ideas you have
Test it before you try it
Writing for specific goals: Intro
Writing for specific goals: Brand
Writing for specific goals: Engagement / sharing
Writing for specific goals: Conversions
Tactic #1: Long form content
Tactic #1: Long form content (Demo)
Tactic #2: Controversial posts
Tactic #3: Hyper-topical posts (part 1)
Tactic #3: Hyper-topical posts (part 2)
Tactic #4: Roundup posts
Tactic #5: Skyscraper technique
Writing content for your audience
Creating great headlines
What is guest posting?
Finding places to guest post
Pitching your post
Writing your post and what to do after
How to promote your content - Intro
Getting influencers to promote your content
How to get your content linked to from other websites
Creating a content calendar
How to tell if it's working
Repurposing
Review & Recap: Section 8

Get your first 500 - Video Marketing

Intro to video marketing
Do you need video?
Common types of videos
Using video to reach specific goals
The 3 phases of video projects
Review & Recap: Section 9

Get your first 500 - Video Marketing - Pre - Production

Coming up with ideas for video content
Writing your video script
When a video is most effective in your marketing process
Review & Recap: Section 10

Get your first 500 - Video Marketing - Production

Basics of video production
Lighting - Types of light bulbs
Lighting - Lighting setups
Audio - Types of microphones
Audio - Soundproofing the space
Video - Intro to video resolution
Video - Types of cameras
Video - Video equipment
Choosing a production setup based on your budget - #1 The cheap package
Choosing a production setup based on your budget - #2 The standard package
Choosing a production setup based on your budget - #3 Advanced packages
Setup #1: The Wistia shot
Setup #2: The interview
Setup #3: The talk show
Examples of other common video shots
Production equipment and tips
Review & Recap: Section 11

Get your first 500 - Video Marketing - Post - Production

Overview of editing software
Up & running in Premiere
Creating rough cuts
Working with editing templates & add-ons
Outsourcing & virtual help (part 1)
Outsourcing & virtual help (part 2)
Editing style #1
Editing style #2
Integration overview
How to tell if it's working
Review & Recap: Section 12

Get your first 500 - Landing pages & Lead Magnets

Landing pages and how they work
Examples of landing pages
Landing pages: Five do's and don't's
Practice: let's create a landing page (1)
Practice: let's create a landing page (2)
White papers
How to create white papers
E-books
How to create e-books
Email courses
How to create email courses
Webinars
How to create webinars
Review & Recap: Section 13

Get your first 500 - SEO

Intro to SEO
How does Google work?
Long tail SEO
Identifying keywords and doing research
On-page SEO factors (part 1)
On-page SEO factors (part 2)
Writing SEO-friendly content (part 1)
Writing SEO-friendly content (part 2)
Practice: Let's write SEO friendly content
How your website affects SEO
Modern link building
Link structure and site architecture
Robots.txt and technical optimization
Building SEO authority
How to tell if it's working
Closing thoughts & comments

Get your first 1000 - SEM

Intro to SEM
SEM fundamentals and concepts
Why should you use SEM?
AdWords: How to get started
AdWords: Budgets and bid strategies
AdWords: Creating ad groups with keywords
AdWords: Creating ads for your campaign
Facebook Ads: How to get started
Facebook Ads: Creating your campaign
Facebook Ads: Setting up your audience
Facebook Ads: Creating your ads
Closing thoughts

Follow Along

Intro to the follow along section
Follow along: Finding and messaging complain-y people (part 1)
Follow along: Finding and messaging complain-y people (part 2)
Follow along: Topicality on Twitter
Follow along: Tactic #1 Google autocomplete
Follow along: Tactic #2 Buzzsumo
Follow along: Creating a system for tracking your ideas

Bonus Section

Bonus Lecture: How to get your next course for as low as $12.99

Popular Courses

Popular Platforms

Popular Searches

Digital Marketing Masterclass:Get Your First 1,000 Customers

Online

₹ 3999

Quick Facts

Course and certificate fees

Fees information

certificate availability

certificate providing authority

The syllabus

Introduction

The Basics

Building your strategy

Get your first 10

Get your first 100

Take a break

Get your first 500 - PR

Get your first 500 - Content Marketing

Get your first 500 - Video Marketing

Get your first 500 - Video Marketing - Pre - Production

Get your first 500 - Video Marketing - Production

Get your first 500 - Video Marketing - Post - Production

Get your first 500 - Landing pages & Lead Magnets

Get your first 500 - SEO

Get your first 1000 - SEM

Follow Along

Bonus Section

Instructors

Articles

Popular Articles

Latest Articles

Trending Courses

Popular Courses

Popular Platforms

Learn more about the Courses

Download Careers360 App

All this at the convenience of your phone

Popular Searches

Digital Marketing Masterclass:Get Your First 1,000 Customers

Online

₹ 3999

Quick Facts

Course and certificate fees

Fees information

certificate availability

certificate providing authority

The syllabus

Introduction

The Basics

Building your strategy

Get your first 10

Get your first 100

Take a break

Get your first 500 - PR

Get your first 500 - Content Marketing

Get your first 500 - Video Marketing

Get your first 500 - Video Marketing - Pre - Production

Get your first 500 - Video Marketing - Production

Get your first 500 - Video Marketing - Post - Production

Get your first 500 - Landing pages & Lead Magnets

Get your first 500 - SEO

Get your first 1000 - SEM

Follow Along

Bonus Section

Instructors

Articles

Popular Articles

Latest Articles

Trending Courses

Popular Courses

Popular Platforms

Learn more about the Courses

Thank You!

Download Careers360 App

All this at the convenience of your phone