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- Introduction
- Start Here: Read Me Before You Start
Google Ads For Beginners - Step By Step Process
Quick Facts
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course overview
Google Adwords is a system that allows people to diversify their product portfolio, sell services or goods, make people aware, and drive traffic to a website. Individuals can add and upgrade ad campaigns, including meta descriptions, budgets, arrangements, and more. Joshua George - SEO Agency Owner & ClickSlice Ltd - SEO Agency in London created the Google Ads For Beginners 2022 - Step By Step Process certification course, which is made available by Udemy.
Google Ads For Beginners 2022 - Step By Step Process online course is a self-paced training program about Google ads that involved more than 4.5 hours of video-based learning materials supported by 11 articles and 11 downloadable resources that aim to guide individuals on how to create ad campaigns. With Google Ads For Beginners 2022 - Step By Step Process online classes, individuals will be taught about various bidding strategies as well as will be taught about the methodologies for campaign optimization, conversion tracking, ad extensions, and more.
The highlights
- Certificate of completion
- Self-paced course
- 4.5 hours of pre-recorded video content
- 11 articles
- 11 downloadable resources
Program offerings
- Online course
- Learning resources
- 30-day money-back guarantee
- Unlimited access
- Accessible on mobile devices and tv
Course and certificate fees
Fees information
₹ 449 ₹3,099
certificate availability
Yes
certificate providing authority
Udemy
Who it is for
What you will learn
Keyword research skill
Knowledge of google ads
After completing the Google Ads For Beginners 2022 - Step By Step Process online certification, individuals will be introduced to the fundamentals of Google Ads for creating ad campaigns with high-quality scores. Individuals will explore the methodologies involved with ad extension and keyword research as well as will acquire knowledge of the various bidding strategies. Individuals will learn about strategies involved with conversion tracking and campaign optimization.
The syllabus
Introduction
Basics/ Account Set up
- What We're Going To Cover In This Section
- What is Google Ads?
- Where Do Google Ads Appear?
- Google Account Hierarchy
- Setting Up Your First Google Ads Account
- Location targeting
- Budgets and Selecting Your Bidding Strategy
- Setting Up Billng
- Quiz #1
Keyword Research for Google Ads
- What We're Going To Cover In This Section
- What Is A Keyword & Understanding The Intent Behind One
- How To Find Keywords To Target - Related Website URL
- How To Find Keywords To Target - Keyword Planner
- How To Find Keywords To Target - SEMRush
- How To Organise Your Keywords By Themes
- Everything You Need To Know About Keyword Match Types
- How To Add Match Types To Your Keywords Like A Pro
- The Importance Of Negative Keywords & How To Add Them To Your Account
- Quiz #2
Creating Your Ads
- What We're Going To Cover In This Section
- The Evolution Of How Ads Appear In Google
- Best Practices for Writing Killer Ad Text
- How To Create Your First Google Ad
- Ad Rotation - Everything You Need To Know
- Ad Schedule - How To Select The Days & Times You Want Your Ads To Show
- Quiz #3
Bidding Strategies Explained
- What We're Going To Cover In This Section
- Target CPA
- Target ROAS
- Maximize Clicks
- Maximize Conversions
- Target Impression Share
- Manual CPC & Enhanced CPC
- Quiz #4
Google Ads Dynamics
- What We're Going To Cover In This Section
- Understanding Quality Score
- The 4 Components That Make Up Quality Score
- Understanding Ad Rank and How It Is Calculated
- How Google Determines How Much You Pay Per Click
- When You Can Ignore Low Quality Scores (and when you can't)
- Quiz #5
Ad Extensions
- What We're Going To Cover In This Section
- What Are Ad Extensions & The Benefits Of Using Them
- The Different Types Of Ad Extensions You Can Use
- How To Add Sitelink Extensions To Your Ads
- How To Add Callout Extensions To Your Ads
- How To Add Call Extensions To Your Ads
- How To Add Location Extensions To Your Ads
- Things To Bear In Mind When Using Ad Extensions
- Quiz #6
Conversion Tracking
- What We're Going To Cover In This Section
- Understanding The Basics Of Conversion Tracking & Its Benefits
- The Two Main Types Of Conversions You Can Use
- How To Set Up Conversion Tracking For Form Submissions
- How To Set Up Conversion Tracking For Phone Calls
Campaign Optimization
- What We're Going To Cover In This Section
- Optimizing Your Ads Based On Keyword Data
- Optimizing Your Ads Based On Ad Data
- Optimizing Your Ads Based On Devices
- Optimizing Your Ads Based On Specific Times & Days
Conclusion
- Conclusion, goodbye for now...
- Course Word Track
What Next?
- Bonus Lecture
Instructors
Mr Joshua George
Founder
ClickSlice
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