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    How to Invent a New Physical Product That People Will Buy

    BY
    Udemy

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    Mode

    Online

    Fees

    ₹ 2699

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Video and Text Based

    Course and certificate fees

    Fees information
    ₹ 2,699
    certificate availability

    Yes

    certificate providing authority

    Udemy

    The syllabus

    Getting Started

    • Introduction
    • What are Simple Products?
    • The Wrong Way to Start Creating Your First New Product
    • What is the worst way to launch a new business?
    • How to Pivot When Things Go Wrong
    • What does it mean to "pivot" in business?
    • How to Get Back on Your Feet When You Fall Down
    • What is a good way to get back on your feet once you have fallen down?
    • When is the right time to pivot?
    • What does it mean to be persistent?
    • How to Study A Product Category to Create a New Product
    • What is an attribute?
    • Simple Ways to Test Your New Idea or Product
    • What does positioning mean in marketing strategy?

    Elementary Market Research

    • How to Find Out If Your Product Is Any Good
    • What is the key question to ask to find out if people will buy your product?
    • Why You Need to Look for What Is Wrong With Your Big Idea
    • Which one of these four steps should you not take first to develop your new prod
    • Simple Market Research to Get You Started
    • What is the definition of a consumable in marketing?
    • How Attribute Listing Helps You Create New Products
    • What is the purpose of attribute shifting?
    • A Fun Game That Makes A Point About Bad Products
    • Another Simple Way to Test Your Idea
    • If you talk to family and friends about your product idea, what is one thing to

    How to Challenge Your Thinking

    • Be Clear About Your Product's Features and Benefits
    • Which of these does not fit the definition of a benefit?
    • Match Your Product's Benefits with the Right Prospects
    • What is your main goal in writing and testing benefit statements?
    • How to Use the Benefit Equation to Generate Ideas for New Products
    • What is the new way to generate ideas for products that you learned in this less
    • How the Three Circles of Pain Help You Judge Your Ideas
    • Which one of the following is not a factor in creating a perfect storm of pain?
    • How Engaging the Senses Helps You Create Desirable Products
    • Which one of the following is a sensory attribute?
    • How Unique Form Can Differentiate Your Product and Make it Stand Out
    • Which of the following is not a benefit generated by unique form?

    How to Make Your Product Sell by Satisfying "Human Needs"

    • How Understanding Human Needs Helps You Create More Marketable Products
    • What level of Maslow's Hierarchy fits the act of creation or invention?
    • How to Position Your Product According to Human Needs
    • More Positioning Your Product Based on Human Needs
    • How to Discover a Problem and Design a Solution
    • How to Use Simulation Scenarios to Help Design Your Product
    • Pitching a Product to Appeal to Your Prospect's Human Needs

    Your Product's Final Evaluation Checklist

    • Introduction to Your Final Product Evaluation
    • Q-1 Does Your Product Solve a Problem People Care About?
    • Q-2. Do You Know How You Will Sell Your Product?
    • Q-3. Does Your Product Fit Into an Existing Product Category?
    • Q-4. Does Your Product Offer a Good Value?
    • Q-5. Can You Get Intellectual Property to Protect Your Product?
    • Q-6. Are Your Profit Margins High Enough to Be Profitable?
    • Q-7 Can You Make Prototype to Test for Safety and Function?
    • Q-8. Is Your Product Consumable or a One-Time Purchase?
    • Q-9. Can Your Product Be Easily Manufactured?
    • Q-10. Does Your Packaging Communicate Features and Benefits?
    • Q-11. Can You Measure Your Product's True Sales Potential?
    • Lesson 39: Q-12. Are You Fully Committed to Marketing Your Product?
    • Congratulations! You Completed This Course. You Are on Your Way!

    Instructors

    Mr Dennis Green
    Entrepreneur
    Freelancer

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