Marketing Masterclass for Startups and Leaders

Udemy

Online

₹ 599 3999

particular

details

                                    Medium of instructions
                                    English

                                    Mode of learning
                                    Self study

                                    Mode of Delivery
                                    Video and Text Based

Introduction

Welcome to Session 1
SESSION 1 HOMEWORK LINK

Build your Model

Introduction to Building Your Model
Role of Marketing
Importance of Marketing
Introduction to Building Your Model

Step 1: Know Your Numbers

Step 1: Know Your Numbers
HOMEWORK: KNOW YOUR NUMBERS

Step 2: Measuring

Step 2: Measuring
Experience Mapping
The Buying Process
HOMEWORK: BUYER JOURNEY QUESTIONS

Step 3: Conversion Rates

Step 3: Conversion Rates
Industry Averages

Step 4: Building Your Model

Step 4: Building Your Model
Knowing the Value of a Lead
HOMEWORK: BUILD YOUR MODEL

Step 5: Building Your Scenarios

Step 5: Building Your Scenarios
HOMEWORK: BUILD YOUR FUNNEL
Practical Campaign Models

Next Steps

Next Steps
End of Session

SESSION 2 INTRODUCTION

Welcome to Session 2
SESSION 2 HOMEWORK LINK

The Belief Framework

Introduction to the Belief Framework

THE 5 BELIEF FRAMEWORK PRINCIPLES

Rules of Belief

Rule 1: Everybody has Beliefs
Rule 2: Belief is a Strong Motivator
Rule 3: Belief Preceeds Behavior
Rule 4: All Beliefs can be Developed
Rule 5: Beliefs can be Measured

Principle 1: Act Like a Mentor

Principle 1: Act Like a Mentor
Definition of Mentorship
A Mentor is Other-Centered
A Mentor is Authentic
A Mentor is Empathetic
A Mentor is an Authority
A Mentor is Committed

Principle 2: Your Customer is Human

Principle 2: Your Customer is Human
Introduction to Personas
HOMEWORK: DEFINING YOUR TARGET MARKET
Elements of a Good Persona
Telling Your Persona's Story
HOMEWORK: PERSONAS

Principle 3: Identify and Establish the Need

Principle 3: Identify and Establish the Need
Defining Consumer Needs
Discovering Your Genuine Contribution
Create or Satisfy Needs?
HOMEWORK: IDENTIFY AND ESTABLISH THE NEED

Principle 4: You Have the Solution

Principle 4: You Have the Solution
Journey Specific Solutions
HOMEWORK: ESTABLISHING THE SOLUTION
Content Types per Stage
HOMEWORK: DEFINING THE BUYING PROCESS

Principle 5: People Respond to Direction

Principle 5: People Respond to Direction
Ad & Brand Exposure
Two Types of Actions
Creating the Belief Framework
HOMEWORK: THE BELIEF FRAMEWORK

Important Tensions

Values-Based vs Fear-Based Marketing
Features vs Benefits
End of Session

SESSION 3 INTRODUCTION

Welcome to Session 3
SESSION 3 HOMEWORK LINK

Conversion Rate Optimization (CRO)

Introduction to CRO
Defining Conversion
Building Your Conversion Plan

STEP 1: MEASURE

Measure
3 Primary Methods of Data Analysis
Data Tools and Tags
HOMEWORK: INSTALLING TOOLS
Important KPIs
Funnel Pages
HOMEWORK: DASHBOARD & REPORTS
HOMEWORK: SEGMENTS

STEP 2: ANALYZE

Analyze
Funnel Touchpoints

STEP 3: STRATEGIZE

Strategize
Hypothesize
Prioritize
HOMEWORK: CRO WORKLOG

STEP 4: DESIGN

Design
Mobile Design
Buzzword Compliance
User Experience
Consumer Focus
What's Missing?

STEP 5: IMPLEMENT

Implement

STEP 6: LEARN

Learn

Key CRO Takeaways

Key CRO Takeaways
End of Session

SESSION 4 INTRODUCTION

Welcome to Session 4
SESSION 4 HOMEWORK LINK

Search Engine Optimization (SEO)

Introduction to SEO
Defining Modern SEO
The 5 Primary Keys of SEO
Common SEO Myths and Misconceptions
Why is SEO Important?
The SEO Plan

PART 1: TECHNICAL SEO

Technical SEO
Meta Tags
Meta Tag: Title
Meta Tag: Description
URL Construction
Duplicate Content

PART 2: CONTENT

Content
Stage 1: Keyword Research
4 Steps of Keyword Research
HOMEWORK: KEYWORD LIST
Stage 2: Content Audit
Conducting a Content Audit
Stage 3: Competitor Analysis
HOMEWORK: SITE COMPARISON
Stage 4: User Experience

PART 3: LINKING

Linking
Internal Linking
External Linking
Link Flywheel
Link Types
Link Building Strategies
Social's Impact on SEO
HOMEWORK: SOCIAL INFLUENCERS

METRICS

Metrics
Keyword Rankings
Backlinks & Linking Root Domains
Organic Traffic
Average Time-On-Page
Pages Per Session
Returning Users
Bounce Rate
Page Speed
Traffic By Device
Conversions
End of Session

SESSION 5 INTRODUCTION

Welcome to Session 5
SESSION 5 HOMEWORK LINK

Content Engagement Plan

Introduction to Content Engagement Plan
Modern Marketing Funnel
Why Content Fails
What Makes Content Valuable?
Interactive Content
Personalize Content
Full-Funnel Content Plan
Defining Content Type
Consumer-Centric Content

STAGE 1: TOFU CONTENT

TOFU Content
TOFU Spotlight: Social Media
TOFU Content Examples

STAGE 2: MOFU CONTENT

MOFU Content
MOFU Goals and Tactics
MOFU Content Examples

STAGE 3: BOFU CONTENT

BOFU Content
BOFU Goals and Tactics
BOFU Content Examples

STAGE 4: RETENTION CONTENT

Retention Content
Retention Goals and Content Types
Retention Content Examples

Measuring Success

Measuring Success

HOMEWORK

HOMEWORK: CONTENT ENGAGEMENT PLAN
End of Session

SESSION 6 INTRODUCTION

Welcome to Session 6
SESSION 6 HOMEWORK LINK

Multi-Channel Lead Acquisition

Introduction to Multi-Channel Lead Acquisition

DATA INFORMED

Data Informed
Primary Success Metrics
Syncing Your Accounts
Tracking & UTM Codes
HOMEWORK: UTM CODES
Custom Dashboards
HOMEWORK: DASHBOARD & REPORTS
HOMEWORK: SEGMENTS

ALL CHANNELS ARE PART OF THE JOURNEY

All Channels Are Part Of The Journey

INTEGRATED MARKETING COMMUNICATIONS (IMC)

Integrated Marketing Communications (IMC)
IMC Defined
IMC Strategy
IMC Examples & Marketing Mix

DEVICE AGNOSTICISM

Device Agnosticism

BRANDED STYLE GUIDE

Branded Style Guide
Manual of Styles
Example Style Guides

CHANNEL: EMAIL

Introduction to Email
Email Metrics
Email Design
Email Personalization
Lead Nurturing Campaigns
Different Types of Lead Nurturing Emails
Growing Subscribers

CHANNEL: SOCIAL

Introduction to Social
LinkedIn
Facebook
Twitter
YouTube
Other Social Networks

CHANNEL: SEARCH MARKETING

Introduction to Search Marketing
#1: Be Found at Every Stage
#2: Drive Dual Strategies
#3: Boost Conversions
#4: Dominate the SERPs
#5: Conversions
Integrate, Don't Separate

CHANNEL: REMARKETING

Introduction to Remarketing
Why Remarketing Works
Different Types of Remarketing
End of Session

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Marketing Masterclass for Startups and Leaders

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The syllabus

Introduction

Build your Model

Step 1: Know Your Numbers

Step 2: Measuring

Step 3: Conversion Rates

Step 4: Building Your Model

Step 5: Building Your Scenarios

Next Steps

SESSION 2 INTRODUCTION

The Belief Framework

Rules of Belief

Principle 1: Act Like a Mentor

Principle 2: Your Customer is Human

Principle 3: Identify and Establish the Need

Principle 4: You Have the Solution

Principle 5: People Respond to Direction

Important Tensions

SESSION 3 INTRODUCTION

Conversion Rate Optimization (CRO)

STEP 1: MEASURE

STEP 2: ANALYZE

STEP 3: STRATEGIZE

STEP 4: DESIGN

STEP 5: IMPLEMENT

STEP 6: LEARN

Key CRO Takeaways

SESSION 4 INTRODUCTION

Search Engine Optimization (SEO)

PART 1: TECHNICAL SEO

PART 2: CONTENT

PART 3: LINKING

METRICS

SESSION 5 INTRODUCTION

Content Engagement Plan

STAGE 1: TOFU CONTENT

STAGE 2: MOFU CONTENT

STAGE 3: BOFU CONTENT

STAGE 4: RETENTION CONTENT

Measuring Success

HOMEWORK

SESSION 6 INTRODUCTION

Multi-Channel Lead Acquisition

DATA INFORMED

ALL CHANNELS ARE PART OF THE JOURNEY

INTEGRATED MARKETING COMMUNICATIONS (IMC)

DEVICE AGNOSTICISM

BRANDED STYLE GUIDE

CHANNEL: EMAIL

CHANNEL: SOCIAL

CHANNEL: SEARCH MARKETING

CHANNEL: REMARKETING

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