Marketing Masterclass for Startups and Leaders

BY
Udemy

Mode

Online

Fees

₹ 599 3999

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course and certificate fees

Fees information
₹ 599  ₹3,999
certificate availability

Yes

certificate providing authority

Udemy

The syllabus

Introduction

  • Welcome to Session 1
  • SESSION 1 HOMEWORK LINK

Build your Model

  • Introduction to Building Your Model
  • Role of Marketing
  • Importance of Marketing
  • Introduction to Building Your Model

Step 1: Know Your Numbers

  • Step 1: Know Your Numbers
  • HOMEWORK: KNOW YOUR NUMBERS

Step 2: Measuring

  • Step 2: Measuring
  • Experience Mapping
  • The Buying Process
  • HOMEWORK: BUYER JOURNEY QUESTIONS

Step 3: Conversion Rates

  • Step 3: Conversion Rates
  • Industry Averages

Step 4: Building Your Model

  • Step 4: Building Your Model
  • Knowing the Value of a Lead
  • HOMEWORK: BUILD YOUR MODEL

Step 5: Building Your Scenarios

  • Step 5: Building Your Scenarios
  • HOMEWORK: BUILD YOUR FUNNEL
  • Practical Campaign Models

Next Steps

  • Next Steps
  • End of Session

SESSION 2 INTRODUCTION

  • Welcome to Session 2
  • SESSION 2 HOMEWORK LINK

The Belief Framework

  • Introduction to the Belief Framework
  • THE 5 BELIEF FRAMEWORK PRINCIPLES

Rules of Belief

  • Rule 1: Everybody has Beliefs
  • Rule 2: Belief is a Strong Motivator
  • Rule 3: Belief Preceeds Behavior
  • Rule 4: All Beliefs can be Developed
  • Rule 5: Beliefs can be Measured

Principle 1: Act Like a Mentor

  • Principle 1: Act Like a Mentor
  • Definition of Mentorship
  • A Mentor is Other-Centered
  • A Mentor is Authentic
  • A Mentor is Empathetic
  • A Mentor is an Authority
  • A Mentor is Committed

Principle 2: Your Customer is Human

  • Principle 2: Your Customer is Human
  • Introduction to Personas
  • HOMEWORK: DEFINING YOUR TARGET MARKET
  • Elements of a Good Persona
  • Telling Your Persona's Story
  • HOMEWORK: PERSONAS

Principle 3: Identify and Establish the Need

  • Principle 3: Identify and Establish the Need
  • Defining Consumer Needs
  • Discovering Your Genuine Contribution
  • Create or Satisfy Needs?
  • HOMEWORK: IDENTIFY AND ESTABLISH THE NEED

Principle 4: You Have the Solution

  • Principle 4: You Have the Solution
  • Journey Specific Solutions
  • HOMEWORK: ESTABLISHING THE SOLUTION
  • Content Types per Stage
  • HOMEWORK: DEFINING THE BUYING PROCESS

Principle 5: People Respond to Direction

  • Principle 5: People Respond to Direction
  • Ad & Brand Exposure
  • Two Types of Actions
  • Creating the Belief Framework
  • HOMEWORK: THE BELIEF FRAMEWORK

Important Tensions

  • Values-Based vs Fear-Based Marketing
  • Features vs Benefits
  • End of Session

SESSION 3 INTRODUCTION

  • Welcome to Session 3
  • SESSION 3 HOMEWORK LINK

Conversion Rate Optimization (CRO)

  • Introduction to CRO
  • Defining Conversion
  • Building Your Conversion Plan

STEP 1: MEASURE

  • Measure
  • 3 Primary Methods of Data Analysis
  • Data Tools and Tags
  • HOMEWORK: INSTALLING TOOLS
  • Important KPIs
  • Funnel Pages
  • HOMEWORK: DASHBOARD & REPORTS
  • HOMEWORK: SEGMENTS

STEP 2: ANALYZE

  • Analyze
  • Funnel Touchpoints

STEP 3: STRATEGIZE

  • Strategize
  • Hypothesize
  • Prioritize
  • HOMEWORK: CRO WORKLOG

STEP 4: DESIGN

  • Design
  • Mobile Design
  • Buzzword Compliance
  • User Experience
  • Consumer Focus
  • What's Missing?

STEP 5: IMPLEMENT

  • Implement

STEP 6: LEARN

  • Learn

Key CRO Takeaways

  • Key CRO Takeaways
  • End of Session

SESSION 4 INTRODUCTION

  • Welcome to Session 4
  • SESSION 4 HOMEWORK LINK

Search Engine Optimization (SEO)

  • Introduction to SEO
  • Defining Modern SEO
  • The 5 Primary Keys of SEO
  • Common SEO Myths and Misconceptions
  • Why is SEO Important?
  • The SEO Plan

PART 1: TECHNICAL SEO

  • Technical SEO
  • Meta Tags
  • Meta Tag: Title
  • Meta Tag: Description
  • URL Construction
  • Duplicate Content

PART 2: CONTENT

  • Content
  • Stage 1: Keyword Research
  • 4 Steps of Keyword Research
  • HOMEWORK: KEYWORD LIST
  • Stage 2: Content Audit
  • Conducting a Content Audit
  • Stage 3: Competitor Analysis
  • HOMEWORK: SITE COMPARISON
  • Stage 4: User Experience

PART 3: LINKING

  • Linking
  • Internal Linking
  • External Linking
  • Link Flywheel
  • Link Types
  • Link Building Strategies
  • Social's Impact on SEO
  • HOMEWORK: SOCIAL INFLUENCERS

METRICS

  • Metrics
  • Keyword Rankings
  • Backlinks & Linking Root Domains
  • Organic Traffic
  • Average Time-On-Page
  • Pages Per Session
  • Returning Users
  • Bounce Rate
  • Page Speed
  • Traffic By Device
  • Conversions
  • End of Session

SESSION 5 INTRODUCTION

  • Welcome to Session 5
  • SESSION 5 HOMEWORK LINK

Content Engagement Plan

  • Introduction to Content Engagement Plan
  • Modern Marketing Funnel
  • Why Content Fails
  • What Makes Content Valuable?
  • Interactive Content
  • Personalize Content
  • Full-Funnel Content Plan
  • Defining Content Type
  • Consumer-Centric Content

STAGE 1: TOFU CONTENT

  • TOFU Content
  • TOFU Spotlight: Social Media
  • TOFU Content Examples

STAGE 2: MOFU CONTENT

  • MOFU Content
  • MOFU Goals and Tactics
  • MOFU Content Examples

STAGE 3: BOFU CONTENT

  • BOFU Content
  • BOFU Goals and Tactics
  • BOFU Content Examples

STAGE 4: RETENTION CONTENT

  • Retention Content
  • Retention Goals and Content Types
  • Retention Content Examples

Measuring Success

  • Measuring Success

HOMEWORK

  • HOMEWORK: CONTENT ENGAGEMENT PLAN
  • End of Session

SESSION 6 INTRODUCTION

  • Welcome to Session 6
  • SESSION 6 HOMEWORK LINK

Multi-Channel Lead Acquisition

  • Introduction to Multi-Channel Lead Acquisition

DATA INFORMED

  • Data Informed
  • Primary Success Metrics
  • Syncing Your Accounts
  • Tracking & UTM Codes
  • HOMEWORK: UTM CODES
  • Custom Dashboards
  • HOMEWORK: DASHBOARD & REPORTS
  • HOMEWORK: SEGMENTS

ALL CHANNELS ARE PART OF THE JOURNEY

  • All Channels Are Part Of The Journey

INTEGRATED MARKETING COMMUNICATIONS (IMC)

  • Integrated Marketing Communications (IMC)
  • IMC Defined
  • IMC Strategy
  • IMC Examples & Marketing Mix

DEVICE AGNOSTICISM

  • Device Agnosticism

BRANDED STYLE GUIDE

  • Branded Style Guide
  • Manual of Styles
  • Example Style Guides

CHANNEL: EMAIL

  • Introduction to Email
  • Email Metrics
  • Email Design
  • Email Personalization
  • Lead Nurturing Campaigns
  • Different Types of Lead Nurturing Emails
  • Growing Subscribers

CHANNEL: SOCIAL

  • Introduction to Social
  • LinkedIn
  • Facebook
  • Twitter
  • YouTube
  • Other Social Networks

CHANNEL: SEARCH MARKETING

  • Introduction to Search Marketing
  • #1: Be Found at Every Stage
  • #2: Drive Dual Strategies
  • #3: Boost Conversions
  • #4: Dominate the SERPs
  • #5: Conversions
  • Integrate, Don't Separate

CHANNEL: REMARKETING

  • Introduction to Remarketing
  • Why Remarketing Works
  • Different Types of Remarketing
  • End of Session

Instructors

Mr Brian Bozarth

Mr Brian Bozarth
Founder
Freelancer

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