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- Introduction
- Marketing Management - Introduction - Part 2
- Marketing Management - Introduction - Part 3
- Marketing Management - Introduction - Part 4
- Marketing Management - Intro - Part 5
- Marketing Management - Strategies and Planning
- Marketing Management - Market Research
- Marketing Management - Analysing Consumer Markets
- Marketing Management - Identifying Target Markets
- Marketing Management - Business Markets
- Marketing Management - Brand Equity
Master in Global Digital Marketing
Quick Facts
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course overview
The Master in Global Digital Marketing certification course was developed by LEEA London Executive Education Academy, an educational organization devoted to narrowing the gap in executive education, and is available through Udemy which is designed for learners who want to learn the strategies and steps for starting a digital business from the ground up with the best chance of success. Learners in the Master in Global Digital Marketing online course will receive all of the essential templates and instructions to help them prepare for the launch of their new digital business or product.
Master in Global Digital Marketing online classes include more than 31.5 hours of detailed video lectures supported by 36 downloadable resources which cover topics like branding, digital marketing, personal branding, social media advertising, marketing management, marketing communication, market research, data management, corporate social responsibility, e-commerce, e-business marketing, and more. By the end of this course, learners will be able to establish a new, creative organization that is as approachable as feasible.
The highlights
- Certificate of completion
- Self-paced course
- 31.5 hours of pre-recorded video content
- 36 downloadable resources
Program offerings
- Online course
- Learning resources. 30-day money-back guarantee
- Unlimited access
- Accessible on mobile devices and tv
Course and certificate fees
Fees information
₹ 455 ₹3,499
certificate availability
Yes
certificate providing authority
Udemy
Who it is for
What you will learn
Social media skills
Digital marketing skills
Social media marketing
After completing the Master in Global Digital Marketing online certification, learners will be introduced to the foundational concepts of digital marketing and social media marketing on social media platforms like Instagram, Facebook, and more. Learners will explore the fundamentals of e-commerce and e-business marketing. Learners will study branding, personal branding, and copywriting. Learners will also study marketing communication, marketing management, and marketing using digital media for data management and statistical analytics.
The syllabus
Marketing Management
Corporate Social Responsibility in Marketing
- CSR and Marketing
Digital Marketing & Analytics
- Data Management
- Digital Advertising
- Digital Media
- Digital Marketing
- Digital Promotion 1
- Digital Promotion 2
- Digital Attribution
- DM and Social Communities
- User Content
- Measurement Tools and Analysis
- Brand Awareness in Digital Media
E Business
- The World Wide Web (WWW)
- E Business vs E Commerce
- The Business Environment
- Business 2 Consumer
- Business 2 Business
- Business Ethics
- So Lo Mo
E Commerce Specialism
- Introduction
- E Commerce Security
- E Commerce Payments
Communications Planning & Advertising
- Introduction to CPA
- Integrated Marketing Communications
- Copywriting
- Business Blogging
- Media Planning
- Media Channels
- Outdoor Advertising
- Behavioural Targeting
- Measurement Tools
Market Research
- Market Research - Introduction
- Market Research - Process
- Market Research - The Research Plan
- Market Research - Research Design
- Market Research - Data Collection
- Market Research - Data Analysis
- Market Research - SPSS
- Global Market Research
- Digital Market Research
Personal Branding
- Branding Introduction
- Corporate & Personal Brand Integration
- Brand Vision
- Target Audience
- Online & Offline Assets
- Building by Outreach
- Monitor your Brand
- Unique Branding
- Enhance your Profile
Digital Business
- Introduction to Digital Business
- Innovative Business Models
- Digital Business and the Business Model
- Digital Operations
- Lean Start-Up
- Collaborative Innovation
- High Tech Customers
- New Product Launch
- New Product Marketing
- Failure
Managing the Channel & Sales Force
- Introduction
- The Channels
- Retail Sales
- Sales People
- International Sales
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