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    MBA : Retail management , merchandising and E-commerce

    BY
    Udemy

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    Mode

    Online

    Fees

    ₹ 2999

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Video and Text Based

    Course and certificate fees

    Fees information
    ₹ 2,999
    certificate availability

    Yes

    certificate providing authority

    Udemy

    The syllabus

    Introduction to Retail Management Basics

    • What is Retail Management
    • Retail Marketing Mix
    • Porter Five Force Model
    • SWOT Analysis
    • Consumer vs Customers
    • Understanding the Retail Consumer
    • Variety vs Assortment
    • Course Content PPT notes

    Types of Retail store and Trading area

    • Types of retail store based on format
    • Types of retail store based on trading area
    • Reilly's Law of Retail Gravitation | Retail Management |
    • Huff Gravity Model | Retail Management |
    • Course content PPT notes

    Omnichannel and e-commerce

    • Webrooming vs Showrooming
    • Multichannel and Omnichannel strategy

    Warby Parker Omnichannel Case study

    • Warby Parker Case Study Intro
    • Warby parker Retail Finance Metrics
    • Basics of Income Statement
    • Warby Parker Contribution Margin
    • Case study PDF notes

    Customer Data in retail management

    • Customer Relationship Management
    • Recency, Frequency and Monetary (RFM) analysis
    • RFM Analysis Excel Exercise
    • Market Basket Analysis
    • Association and Support (Market Basket Analysis)
    • Confidence (Market Basket Analysis)
    • Lift (Market Basket Analysis)
    • Name manager and Indirect function
    • Market Basket Analysis

    Store layout and design

    • Customer Life time Value
    • Customer Lifetime Value Assignment
    • Types of Store Layout
    • Goal of Store Design
    • Store Layout Excel Exercise
    • CRM, Market basket PPT Notes

    Retail finance and accounting

    • Introduction to Retail Finance
    • Income Statement and Cash flow statement
    • Introduction to Asset and Margin Management
    • The Strategic Profit Model in Retail Management
    • Walmart and Tiffany Financial Statement
    • Retail Finance Assignment
    • Financial metrics Conclusion
    • Retail Finance Content PPT Notes

    Category and Inventory Management

    • Introduction to Category Management
    • ROI and GMROI
    • ABC Analysis for Inventory Management
    • ABC analysis Assignment

    E-commerce and D2C brands

    • D2C (Direct to consumer) Business Model
    • Private labels and white labels
    • How to start your own Private Label
    • PDF notes of this section

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