Brochure
Enquire- Introduction to Instructor and Course Topic
- What is web analytics, usability and conversion
- Common terminology to be familiar with
Scale Your Business With Web Analytics & Conversion
BY
Udemy
Gain a thorough understanding of the concepts and challenges involved with web analytics and conversion rate ...Read more
Online
₹ 799
Quick Facts
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course overview
In web analytics, conversions are essentially actions that a user identifies as being beneficial to their company. Incorporating web analytics, usability testing, and conversion rate optimization can significantly increase a company's customer base and profitability. Scale Your Business With Web Analytics & Conversion in 2022 online certification is developed by Christine Maisel - Helping Web Design & SEO Startups, which is presented by Udemy for learners who wish to optimize their website for visitors to raise web-based business revenue.
Scale Your Business With Web Analytics & Conversion in 2022 online classes offer 5 hours of thorough training materials supported by 13 articles and 4 downloadable resources that teach learners how to develop an intended objective for a business that they can supervise, evaluate, and enhance as well as demonstrates them how to start monitoring their business objectives using Google Analytics. By the end of the Scale Your Business With Web Analytics & Conversion in 2022 online training, learners will leave with a new perspective on how to build a site and make strategic improvements to it.
The highlights
- Certificate of completion
- Self-paced course
- 5 hours of pre-recorded video content
- 13 articles
- 4 downloadable resources
- Assignments
Program offerings
- Online course
- Downloadable learning resources
- 30-day money-back guarantee
- Unlimited access to course material
- Accessible on mobile devices and tv
Course and certificate fees
Fees information
₹ 799
certificate availability
Yes
certificate providing authority
Udemy
Who it is for
What you will learn
Knowledge of ecommerce
Knowledge of web analytics
Seo skills
Marketing skills
Knowledge of psychology
Sales skills
After completing the Scale Your Business With Web Analytics & Conversion in 2022 certification course, learners will be introduced to the strategies involved with web analytics for scaling their online businesses and e-commerce sites and increasing their conversion rates. Learners will explore the fundamentals of psychology for marketing and sales operations as well as will learn about concepts of sales funnel. Learners will study concepts associated with segmentation, usability, SEO, traffic conversion, CRO, keyword research, web design, and bounce rate. Learners will also acquire knowledge of the methodologies associated with conversion testing, and analytics metrics.
The syllabus
Intro to Web Analytics, Usability Conversion
Web Analytics
- Section Intro: What' We're Going to Cover
- Is web analysis worth the trouble?
- Options for tracking your web analytics
- Getting started with web analytics (and Google Analytics)
- Navigating the basic metrics (in Google Analytics)
- Reviewing your website analytics
- Web Analytics
- How to Take Action While Completing This Course
- Get Started With Web Analytics
Creating Your Website Goals & Measurement Plan
- Section Intro: What' We're Going to Cover
- How to create a measurement plan and what to measure
- Using key performance indicators to track your progress
- Tracking your website and business goals
- Using visitor segmentation to understand the different types of visitors
- How to use funnel visualization to see how visitors go through your sales proces
- Specific analytics for e-commerce sites
- Additional metrics to set-up and track
- Your business goals & measurement plan
- Your action steps
Making Web Analytics Actionable
- Section Intro: What We're Going to Cover
- How to set-up and use actionable web analytics reports
- Creating custom web analytic reports to match your business goals
- Integrating analytics into your business
- Common mistakes to be aware of
- Making web analytics actionable
- Your action steps
Usability & User Experience
- Section Intro: What We're Going to Cover
- The difference between usability and user experience (UX)
- Winning principles of website usability
- Winning principles of website usability, continued
- What bounce rate tells you about your site's UX & how to improve engagement
Usability Review: Testing Your Website For User Experience
- Tools for usability testing
- Website usability
- Your action steps
Conversion Rate Optimization
- Section Intro: What We're Going to Cover
- What does your conversion funnel look like?
- Real conversion funnel examples
- How to prioritize your SEO & CRO efforts
- What does keyword research have to do with conversion optimization?
- The Importance of Search snippets
- Why search traffic doesn't result in customers
- Conversion Rate Optimization
- Setting Up Your Conversion Funnel
- Additional Action Steps You Should Be Taking
Conversion Trends: Understanding Specific Webpage Elements
- Section Intro: What We're Going to Cover
- Web forms That Lead to Conversions
- Buttons & Call-to-actions That Attract Clicks
- Page length and why it matters
- Call tracking & offline lead generation
- Pricing pages designed to convert
- How your website speed could be effecting business
- To use FAQs or not to use
- How to personalize your website to the visitor
- Using schema to get more clicks from less traffic
- Conversion trends
- Action steps
E-commerce Conversion
- Section Intro: What We're Going to Cover
- Reviewing the e-commerce process
- Important product page elements that help sell
- Important product page elements that help sell - continued
- Understanding shopping cart abandonment & checkout pages
- A review of top e-commerce sites
- e-commerce conversion
- Action steps for E-commerce Conversion
Conversion Research: Getting Feedback From Site Visitors
- Section Intro: What We're Going to Cover
- Customer, Web & Exit Surveys
- Site walkthroughs, screen resolutions, browsers & devices
- How to use live chat to improve conversions
- User testing to get inside the mind of the site visitors
- What you can learn about conversion from your site's search box
- Gray scale webpage testing
- Getting feedback from your site visitors
- Action steps
Conversion Testing & Evaluation
- Section Intro: What We're Going to Cover
- What should your conversion rate be?
- When conversions are up & then they go down
- How the offline can affect the online
- Different types of conversion tests
- conversion testing & evaluation
- Action steps
Psychology, Usability & Conversion
- Section Intro: What We're Going to Cover
- How people view websites
- Persuasion Techniques That Work
- Fogg Behavior Model & Driving the Behavior We Want
- Visitor psychology & conversion
- Persuade Existing Site Visitors to Take The Action You Want Them To
- Additional Action steps You Should Be Taking
Selling Conversion Rate Optimization Services
- Section Intro: What We're Going to Cover
- The types of conversion services you can offer
- How to manage client expectations for success
- What do to for clients that have no existing data
- The conversion rate optimization workflow process
- Pricing your services
Pulling It All Together
- Your Next steps
- Course Slides
- Complete List of Course Action Steps - Checklist (DOWNLOAD & USE)
- Let's Continue Learning
Instructors
Ms Christine Maisel
Web Designer
Freelancer
Articles
Popular Articles
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