Brochure
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- Customer Centricity and User Funnel/Personas
- STP and Competitor Analysis
- Digital Marketing Channels - Relevance and Capabilities
- Digital Marketing Metrics
- Paid, Owned, Earned Media (POEM Model)
Digital Marketing Job Linked Bootcamp
Quick Facts
| particular | details | |||||
|---|---|---|---|---|---|---|
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Medium of instructions
English
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Mode of learning
Self study, Virtual Classroom
|
Mode of Delivery
Video and Text Based
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Frequency of Classes
Weekdays, Weekends
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Learning efforts
15-20 Hours Per Week
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Course and certificate fees
Fees information
₹ 99,000 (Inclusive of GST)
certificate availability
Yes
certificate providing authority
upGrad
The syllabus
Digital Marketing Fundamentals
Building a Web Presence
- Building and Hosting a Blog
- Designing a Blog
- WordPress Installation and Configurations
- Tools: WordPress, GoDaddy, Yoast SEO
Social Media Marketing
- Social Media Channels - Relevance and Capabilities
- Platform Specific Campaign Planning and Execution
- Growing and Sustaining Your Social Presence
- Brand Building and Brand Management via Social Media
- Tools: Meta Ads Manager, Twitter Ads, Youtube Ads, LinkedIn Ads, Microsoft O ce, BuzzSumo, Canva, Hootsuite/Sproutsocial
Content Marketing
- Building a Content Marketing Strategy
- Content Writing for Blogs, Social Media and SEO
- Understanding Various Content Formats Available
- Creating Content Buckets and Content Calendars
- Tools: Content Management Systems, Canva, Google Trends, MS O ce, WordPress
Search Engine Optimization (SEO)
- Keyword Research & Analysis
- On-page and On-page Optimization Techniques
- Using Search Console for Effective SEO
- How to do an SEO Audit for any Website
- Tools: Ubersuggest, SEOptimer, Yoast
Performance Marketing
- Concepts used in Media Planning
- Bidding Strategies (CPM, CPC, CPV, CPL etc.)
- Shopping Ads, Search Ads and Display Ads
- Optimisation and Search Engine Marketing Best Practices
- Tools: Google Ads, Google Analytics, Keywords Planner, SEMRush, GDN
Email Basics and Programmatic Advertising
- Planning an Email Marketing Strategy
- Email Marketing Platforms and List Management Strategy
- Email Automation and Drip Email Marketing Campaigns
- Real Time Bidding and Setting up Programmatic Campaigns
- Tools: DV 360, GetResponse, MailChimp
Digital Marketing Analytics
- Setting-up a Google Analytics Account
- Creating Properties and Views for Accurate Tracking
- Setting-up Conversion Tracking Goals & Events
- Reading and Reporting GA Data
- Tools: Google Analytics, Google Tag Manager
Integrated Marketing Communications
- Integrated Digital Strategy Planning and Execution
- Media Plan and Integrated Calendars
- 360 degree communication
- Aligning and Working with Stakeholders
Soft Skill Development
- Personal Introduction and Storytelling
- Effective Business Communication
- Group Discussions and Group Interviews
- Public Speaking and Creative Writing
- Frameworks for Business Problem Solving
Career Preparation
- Mock Interviews
- LinkedIn Profile Building
- Resume Building
- Mentorship Calls
- Aptitude Building
Articles
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