MBA in Communication Management is an advanced course at the postgraduate level that imparts knowledge of business, marketing, analytics, and advertising strategies with a focus on effective communication techniques. MBA Communication Management is a two-year-long course divided into four semesters and is offered by numerous universities through online, distance learning, and part-time modes. Communication Management refers to the process of planning and controlling an organisation's communication activities to achieve its goals and objectives.
With the expansion of digital media, there is a rising demand for graduates with an MBA in Communication Management. This demand is no longer limited to only television and traditional media but extends to areas such as public relations, marketing, corporate communication, and various roles where effective communication is an integral part of achieving business success. Candidates reading this article will gain insights into the scope, salary, benefits, career opportunities, and syllabus of an MBA in Communication Management.
Particulars | Values |
---|---|
Degree Name | MBA Communication Management |
Degree Type | Postgraduate |
Degree Duration | 2 years |
Entrance Exams | CAT, CMAT, GMAT, MAT, NMAT |
Eligibility Criteria | Bachelor’s degree |
Admission process | Entrance Test |
Fees for the entire duration | Rs. 5 lakhs to Rs. 14 lakhs |
Average Salary | Rs. 7.11 LPA |
Job profiles | Corporate Managers, Marketing Managers, Brand Managers, Digital Marketing Managers, Social Media Managers |
Top recruiters | Coca-Cola, ICICI, Johnson & Johnson, Microsoft, Amazon, Netflix, Spotify, IBM |
The eligibility criteria for MBA in Communication Management are generally similar to those of other MBA specialisations. Annually, colleges specify the required eligibility criteria in their admission advertisement, and candidates must meet these criteria. Here is the eligibility criteria for the MBA in Communication Management-
Eligibility Criteria | Details |
---|---|
Educational Qualification | Bachelor’s degree from a recognised university (any stream) |
Minimum Marks | at least 50% aggregate marks in graduation (45% for SC/ST) |
Entrance Exam | Must qualify for a national/state-level MBA entrance exams such as SNAP, CAT, XAT, MAT, CMAT |
Final Year Students | Eligible to apply; admission subject to passing final year exams |
Most government colleges admit students based on their performance in entrance examinations, but private colleges may have different admission procedures. In the below list, we have compiled the general MBA Communication Management admission procedure followed by the top management colleges in India.
Step 1-To begin the application process, candidates must ensure they meet the eligibility criteria; otherwise, their applications will be disqualified.
Step 2- Candidates are required to take and pass specific entrance exams, such as the CAT, CMAT, GMAT, MAT, NMAT, and other state or university-level exams.
Step 3- Once candidates clear the cutoff scores, they can apply to their preferred colleges, providing their branch preferences.
Step 4- Selected candidates may be called for a personal interview, although this is not always mandatory.
Step 5- Seat allocation is primarily based on the scores achieved in the entrance tests.
Step 6- To secure seats, candidates are expected to provide valid documentation and pay the required course fees.
To secure admission to the best management colleges in India, candidates are required to pass the top MBA Communication Management entrance exams. Some of these top MBA Communication Management entrance exams are discussed below.
Exam Name | Conducting Body | Exam Pattern |
---|---|---|
CAT | IIMs | |
MAT | All India Management Association | |
CMAT | National Testing Agency |
Annually, colleges offering MBA Communication Management courses release their respective cutoff scores. The cutoff scores for various top exams, such as CAT, MAT, CMAT, GMAT. The MBA in Communication Management cutoff scores are not static and are influenced by various factors, including the total number of applicants, exam difficulty, seat availability, and the category of candidates.
To complete the MBA in Communication Management course with a full understanding of the subjects and concepts taught, candidates should possess certain skill sets. Here are some skills that can be beneficial for candidates, although they are not mandatory:
Presentation Skills | Problem-solving Ability |
Analytical Skills | Effective communication skills |
Interpersonal Skills | Leadership |
Teamwork and Collaboration | Digital Media Literacy |
Most colleges have similar MBA Communication Management course curricula; however, the subjects taught in the course can vary across institutions. The MBA in Communication Management syllabus is typically divided into four semesters, with the first two semesters focusing on theoretical knowledge. In the table below, we have provided MBA Communication Management subjects taught at SIMC Pune.
Here is a typical first-year syllabus/subjects for an MBA in Communication Management. While exact subjects may vary by university, the following subjects are taught at SIMC, Pune.
Semester 1 | Semester 2 |
---|---|
Business Statistics | Consumer Behaviour and Insights |
Communication Theories and Culture | Digital Marketing |
Integrated Marketing Communication Planning | Sales Management |
Research Methodology | Marketing Research |
Economics and Accounting | Social Responsibility Project |
Essentials of Marketing Management | Content Creation & Marketing |
Media and Communication Industry Overview | Strategic Brand Management |
Principles and Practices of Management & Organisational Behaviour | Marketing Research |
Business Communication - I | Qualitative Research Methods |
Digital Ecosystem | Project II |
Integrated Disaster Management * | - |
Project - I | - |
Here is the official second-year (Semesters III and IV) syllabus for the MBA in Communication Management programme at SIMC Pune (Symbiosis Institute of Media and Communication).
Semester 3 | Semester 4 |
---|---|
Internship | Dissertation/Digital/multimedia project |
Evolving Media Technologies | Customer Relationship Management |
Social Media Analytics | Brand Valuation and Return on Marketing Investments (ROMI) |
Introduction to Syndicated Database and Analysis with Workshop | Marketing Strategy |
Artificial Intelligence, Augmented Reality and Virtual Reality | - |
Rural Marketing | - |
Management Accounting | - |
Research Publication | - |
The MBA Communication Management fee structure varies among colleges, and it is determined by the affiliation or governing body of the college. In general, public colleges often have lower fees compared to private colleges, but this is not always the case.
The category of students also plays an important role in public colleges, as reserved category students are often eligible for lower fees. Additionally, many colleges offer scholarship programmes for deserving students. The average MBA Communication Management fees range from Rs. 5 lakhs to Rs. 14 lakhs, depending on the college.
The MBA in Communication Management scope is quite promising and diverse. Communication is a critical aspect of every organisation and industry, and professionals with strong communication management skills are in demand. Many companies require communication managers to oversee their internal and external communication strategies.
Graduates of the MBA Communication Management course can work in media companies, television, film, or the entertainment sector in roles related to public relations, marketing, and communication strategy. For individuals with a keen interest in furthering their education, opting for a Ph.D. in related fields can be an excellent choice, enabling them to pursue a career as an academician or researcher.
MBA in Communication Management opens doors to a wide range of exciting career opportunities in the dynamic field of communication. Graduates can choose roles in corporate communication, public relations, marketing, academia, and research. Below are some MBA Communication Management careers graduates can pursue.
Corporate Managers: Corporate managers are professionals who hold managerial or executive positions in business organisations. They play a vital role in overseeing various aspects of the organisation's operations, making strategic decisions, and ensuring the achievement of the company's goals and objectives.
Marketing Managers: Marketing managers are individuals who develop and execute marketing strategies for organisations. They are also responsible for product launches, advertising campaigns, and market research.
Brand Managers: Brand managers focus on building and promoting a brand's identity. These individuals also ensure brand consistency and customer engagement.
Digital Marketing Managers: Digital marketing managers are professionals who specialise in developing and executing digital marketing strategies to promote products, services, or brands online. They oversee social media campaigns, content marketing, and SEO.
Social Media Managers: Social media managers are responsible for creating and managing social media content, engagement, and brand presence on various platforms. They play a crucial role in creating and maintaining an engaging and consistent online presence.
An MBA in Communication Management can open doors to higher-level positions and leadership roles in the private as well as public sectors. MBA Communication Management benefits individuals with advanced communication skills, including persuasive writing, public speaking, and effective interpersonal communication, which are essential for success in communication-related roles.
The salary of individuals depends on factors such as their experience, job roles, the employing company, and location. MBA Communication Management graduates are anticipated to receive competitive salaries due to their high demand in the job market. Below, we have compiled MBA Communication Management average salaries along with their respective job roles.
Job Roles | Average Salary |
---|---|
Corporate Manager | Rs. 9.95 LPA |
Marketing Manager | Rs. 7.11 LPA |
Brand Manager | Rs. 8.84 LPA |
Digital Marketing Manager | Rs. 5.89 LPA |
Social Media Manager | Rs. 3.49 LPA |
The rankings of MBA Communication Management colleges are typically based on several factors, including academic excellence, placement records, and the facilities provided by these institutions. In the table below, we have listed the top MBA Communication Management colleges in India.
Colleges | Fees |
---|---|
SIMC Pune | Rs. 11.80 lakhs |
Rs. 14.10 lakhs | |
Rs. 9.70 lakhs | |
Rs. 5.40 lakhs |
MBA in Communication Management is a postgraduate programme that focuses on teaching business, marketing, analytics, and advertising strategies with an emphasis on effective communication techniques.
The average MBA Communication Management salary for graduates varies by job role but is generally competitive. For example, Corporate Managers may earn around Rs. 9.95 LPA, while Digital Marketing Managers may earn around Rs. 5.89 LPA.
Yes, a degree in Communication Management can be a good choice for individuals who are interested in the field of communication, public relations, and marketing.
The average MBA Communication Management fees range from Rs. 5 lakhs to Rs. 14 lakhs, depending on the college and its affiliations.
Graduates can pursue careers as Corporate Managers, Marketing Managers, Brand Managers, Digital Marketing Managers, and Social Media Managers.
Many colleges offer scholarship programmes for deserving students. Scholarship availability and eligibility criteria vary by institution.
Yes, international students are typically welcome to apply. However, they may have different fee structures and eligibility criteria.
MBA in Communication Management graduates can find opportunities in various industries, including corporate communication, public relations, marketing, academia, and research.
Yes, with the expansion of digital media, there is a rising demand for graduates with an MBA in Communication Management in various sectors, including public relations, marketing, and corporate communication.
Yes, there is a demand for MBA Communication Management professionals in the job market. Effective communication is a critical component of success for businesses and organisations in today's competitive and digital world.
Counselling Date:27 July,2025 - 30 July,2025