MBA in Communication Management is a two-year postgraduate programme that combines business, marketing, analytics, media, and advertising with a strong focus on communication strategies. The course is offered in regular, online, distance, and part-time modes by several universities in India. With the rise of digital media, the scope has expanded beyond traditional platforms to include public relations, corporate communication, branding, and digital marketing. This programme prepares students for leadership roles where effective communication drives organisational growth and success.
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An MBA in Communication Management prepares students with advanced knowledge of communication management, branding, and business strategies while offering strong career prospects in the corporate and digital sectors. Below are the key highlights of the MBA Communication Management course:
Particulars | Values |
---|---|
Degree Name | MBA Communication Management |
Degree Type | Postgraduate |
MBA in Communication Management Duration | 2 years |
MBA in Communication Management Entrance Exams | CAT, CMAT, GMAT, MAT, NMAT |
MBA in Communication Management Eligibility Criteria | Bachelor’s degree |
MBA in Communication Management Admission Process | Entrance Test |
MBA in Communication Management Average Fees | Rs. 5 lakhs to Rs. 16 lakhs |
MBA in Communication Management Average Salary | Rs. 7.11 LPA |
MBA in Communication Management Job Profiles | Corporate Managers, Marketing Managers, Brand Managers, Digital Marketing Managers, Social Media Managers |
MBA in Communication Management Top Recruiters | Coca-Cola, ICICI, Johnson & Johnson, Microsoft, Amazon, Netflix, Spotify, IBM |
The eligibility criteria for the MBA in Communication Management are generally similar to those of other MBA specialisations. Yearly, colleges specify the required eligibility criteria in their admission advertisement, and candidates must meet these criteria. Below is the general eligibility criteria for the MBA in Communication Management:
Particulars | Eligibility Parameters |
---|---|
Educational Qualification | Bachelor’s degree from a recognised university (any stream) |
Minimum Marks | A minimum of 50 per cent marks in graduation, and 5 per cent relaxation for reserved category students |
Entrance Exam | Must qualify for a national/state-level MBA entrance exams such as SNAP, CAT, XAT, MAT, CMAT |
Final Year Students | Eligible to apply; admission is subject to passing final year exams |
Admission to the MBA in Communication Management is generally based on entrance exam performance, followed by group discussions and personal interviews. Some colleges may also consider merit scores or work experience. Below is the common admission procedure for MBA Communication Management, followed by the top management colleges in India.
Step 1-To begin the application process, candidates must ensure they meet the eligibility criteria; otherwise, their applications will be disqualified.
Step 2- Candidates are required to take and pass specific entrance exams, such as the CAT, CMAT, GMAT, MAT, NMAT, and other state or university-level exams.
Step 3- Once candidates clear the cutoff scores, they can apply to their preferred colleges, providing their branch preferences.
Step 4- Selected candidates may be called for a personal interview, although this is not always mandatory.
Step 5- Seat allocation is primarily based on the scores achieved in the entrance tests.
Step 6- To secure seats, candidates are expected to provide valid documentation and pay the required course fees.
To secure admission to the best management colleges in India, candidates are required to pass the top MBA Communication Management entrance exams. Some of these top MBA Communication Management entrance exams are discussed below.
Exam Name | Conducting Body | Exam Pattern |
---|---|---|
IIMs | ||
All India Management Association | ||
National Testing Agency |
The cutoff for MBA in Communication Management is released each year by colleges and varies based on factors such as exam difficulty, number of applicants, seat availability, and candidate category. These scores determine admission eligibility and may differ across entrance exams and institutions offering the programme.
Most colleges have similar MBA Communication Management course curricula; however, the subjects taught in the course can vary across institutions. The MBA in Communication Management syllabus is typically divided into four semesters, with the first two semesters focusing on theoretical knowledge. In the table below, we have provided MBA Communication Management subjects taught at SIMC Pune.
The first-year MBA Communication Management syllabus covers both foundational and advanced topics. Students learn marketing, communication theories, consumer behaviour, research methods, and digital marketing. Practical components like projects, content creation, and media industry insights provide hands-on experience, preparing candidates for effective roles in communication and management.
Semester 1 | Semester 2 |
---|---|
Business Statistics | Consumer Behaviour and Insights |
Communication Theories and Culture | Digital Marketing |
Integrated Marketing Communication Planning | Sales Management |
Research Methodology | Marketing Research |
Economics and Accounting | Social Responsibility Project |
Essentials of Marketing Management | Content Creation & Marketing |
Media and Communication Industry Overview | Strategic Brand Management |
Principles and Practices of Management & Organisational Behaviour | Marketing Research |
Business Communication - I | Qualitative Research Methods |
Digital Ecosystem | Project II |
Integrated Disaster Management * | - |
Project - I | - |
In the second year of MBA Communication Management, students explore advanced areas such as evolving media technologies, AI, AR, VR, customer relationship management, and social media analytics. The curriculum also includes internships, projects, and dissertations, ensuring practical exposure alongside theoretical learning to build expertise in communication strategy and management.
Semester 3 | Semester 4 |
---|---|
Internship | Dissertation/Digital/multimedia project |
Evolving Media Technologies | Customer Relationship Management |
Social Media Analytics | Brand Valuation and Return on Marketing Investments (ROMI) |
Introduction to Syndicated Database and Analysis with Workshop | Marketing Strategy |
Artificial Intelligence, Augmented Reality and Virtual Reality | - |
Rural Marketing | - |
Management Accounting | - |
Research Publication | - |
The fee for an MBA in Communication Management varies across institutions and is influenced by factors like college type, category of students, and scholarship opportunities. While public colleges may offer lower fees than private ones, it is not always the case. On average, fees range between Rs. 5–16 lakhs.
The MBA in Communication Management scope is quite promising. Communication is a critical aspect of every organisation and industry, and professionals with strong communication management skills are in demand. Many companies require communication managers to oversee their internal and external communication strategies.
Graduates of the MBA Communication Management course can work in media companies, television, film, or the entertainment sector in roles related to public relations, marketing, and communication strategy. For those interested in furthering their education, pursuing a PhD in related fields can be an excellent choice, allowing for a career as an academic or researcher.
An MBA in Communication Management opens doors to a wide range of exciting career opportunities in the dynamic field of communication. Graduates can choose roles in corporate communication, public relations, marketing, academia, and research. Below are some of the MBA Communication Management careers graduates can pursue.
Corporate Managers: Corporate managers are professionals who hold managerial or executive positions in business organisations. They play a vital role in overseeing various aspects of the organisation's operations, making strategic decisions, and ensuring the achievement of the company's goals and objectives.
Marketing Managers: Marketing managers are individuals who develop and execute marketing strategies for organisations. They are also responsible for product launches, advertising campaigns, and market research.
Brand Managers: Brand managers focus on building and promoting a brand's identity. These individuals also ensure brand consistency and customer engagement.
Digital Marketing Managers: Digital marketing managers are professionals who specialise in developing and executing digital marketing strategies to promote products, services, or brands online. They oversee social media campaigns, content marketing, and SEO.
Social Media Managers: Social media managers are responsible for creating and managing social media content, engagement, and brand presence on various platforms. They play a crucial role in creating and maintaining an engaging and consistent online presence.
An MBA in Communication Management can open doors to higher-level positions and leadership roles in the private as well as public sectors. MBA Communication Management benefits individuals with advanced communication skills, including persuasive writing, public speaking, and effective interpersonal communication, which are essential for success in communication-related roles.
The salary of individuals depends on factors such as their experience, job roles, the employing company, and location. MBA Communication Management graduates are anticipated to receive competitive salaries due to their high demand in the job market. Below are some of the average salaries of the top job roles:
Job Roles | Average Salary (LPA) |
---|---|
Corporate Manager | Rs. 8.1 LPA |
Marketing Manager | Rs. 13.1 LPA |
Brand Manager | Rs. 19.2 LPA |
Digital Marketing Manager | Rs. 12 LPA |
Social Media Manager | Rs. 5.5 LPA |
Source: AmbitionBox
The rankings of MBA Communication Management colleges are typically based on several factors, including academic excellence, placement records, and the facilities provided by these institutions. In the table below, we have listed the top MBA Communication Management colleges in India.
Top Colleges | Fees |
---|---|
SIMC Pune | Rs. 11.80 lakhs |
Rs. 15.95 lakhs | |
Rs. 9.70 lakhs | |
Rs. 5.40 lakhs | |
- |
An MBA in Communication Management is an excellent choice for students who are interested in media, branding, storytelling, public relations, and digital marketing. As communication becomes a central pillar of brand success in the digital age, the demand for professionals who can combine creative thinking with strategic decision-making is rising.
Frequently Asked Questions (FAQs)
Yes, there is a demand for MBA Communication Management professionals in the job market. Effective communication is a critical component of success for businesses and organisations in today's competitive and digital world.
Yes, with the expansion of digital media, there is a rising demand for graduates with an MBA in Communication Management in various sectors, including public relations, marketing, and corporate communication.
MBA in Communication Management graduates can find opportunities in various industries, including corporate communication, public relations, marketing, academia, and research.
Yes, international students are typically welcome to apply. However, they may have different fee structures and eligibility criteria.
Many colleges offer scholarship programmes for deserving students. Scholarship availability and eligibility criteria vary by institution.
Graduates can pursue careers as Corporate Managers, Marketing Managers, Brand Managers, Digital Marketing Managers, and Social Media Managers.
The average MBA Communication Management fees range from Rs. 5 lakhs to Rs. 14 lakhs, depending on the college and its affiliations.
Yes, a degree in Communication Management can be a good choice for individuals who are interested in the field of communication, public relations, and marketing.
The average MBA Communication Management salary for graduates varies by job role but is generally competitive. For example, Corporate Managers may earn around Rs. 9.95 LPA, while Digital Marketing Managers may earn around Rs. 5.89 LPA.
MBA in Communication Management is a postgraduate programme that focuses on teaching business, marketing, analytics, and advertising strategies with an emphasis on effective communication techniques.