Question : Assertion: Marketing management aims to enhance customer satisfaction and loyalty.

Reason: Marketing management is solely about increasing the production of goods.

Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Option 3: Assertion is true, but the reason is false.

Option 4: Assertion is false, but the reason is true.

Question : Case Study 7:

ABC Corp. is a manufacturing company that is heavily reliant on fossil fuels for its production processes. Due to increasing concerns about environmental sustainability, the company is facing pressure to adopt eco-friendly practices.

Q:- What is the business environment factor affecting ABC Corp. in this case?
 

Option 1: Economic environment

Option 2: Technological environment

Option 3: Natural environment

Option 4: Political environment

Question : Directions: Read the following text and answer the questions.

The world is becoming global rapidly. The national boundaries have become less significant with the interlinked effects of technology, information flows, and investment mobility. Human knowledge, particularly in the sphere of science and technology, is now growing at a pace that was indeed unthinkable even two decades ago.
The comparative advantage of a nation will be more and more influenced by its capacity to generate, absorb, adapt, and assimilate new technologies into the production process. If liberalization and globalization are not to create islands of prosperity surrounded by vast sea destitution, there has to be a firm commitment to human resource development and to the continuous upgrading of human skills and capabilities in the fast-changing world that we live in. The Indian policymakers are fully committed to building a society that is technologically sophisticated, economically progressive, and socially just, and humane.

The impact of globalization on education is now being felt in India. Indian entrepreneurs are also now investing in education. In the process of privatization of higher education in India, many good institutions have come up and have met the increasing demand for higher education mainly in the area of engineering, business administration, and medical education. But this process has also led to the mushroom growth of low-quality institutions without proper infrastructure, However, the expansion of higher education in India has resulted in increasing access to higher education even in rural areas of the country. In this process, Human Resource Development is taking place at a faster speed as compared to the earlier stage when the opportunities for higher education were limited. Globalization has promoted information technology in India. Indian students have excelled in the area of information technology over many other countries. Development taking place in the developed countries become available to Indian students, scholars, and practitioners through regular contacts and modern technology.

Question:

Which area has shown significant rise in the past decade?

Option 1: Human knowledge in the field of science and technology

Option 2: Increase in the production process

Option 3: Financial growth of the market 
 

Option 4: Resource development

Question : Case Study:

A company focuses on understanding and fulfilling customer needs and preferences. They emphasize building long-term customer relationships through value creation. This philosophy reflects the:

Option 1: Selling Concept

Option 2: Production Concept

Option 3: Marketing Concept

Option 4: Product Concept

Question : Case Study: XYZ Ltd. - Raising Finance for Expansion

XYZ Ltd. is a growing company that manufactures electronic gadgets. The company has been successful in the market and is planning to expand its operations. To finance this expansion, XYZ Ltd. is considering various sources of business finance.

Questions : Meaning and Need for Business Finance

Which financial decision involves selecting the appropriate sources of funds for a business?

Option 1: Production planning
 

Option 2: Marketing strategy
 

Option 3: Financial planning

Option 4: Human resource management

Question : Case Study:

ABC Appliances offers a range of home appliances with unique features and benefits. They believe in continuous product innovation and improvement. Which marketing concept is reflected in this case?

Option 1: Production Concept

Option 2: Selling Concept

Option 3: Product Concept

Option 4: Marketing Concept

Question : Directions: Read the following text and answer the questions.

The world is becoming global rapidly. The national boundaries have become less significant with the interlinked effects of technology, information flows, and investment mobility. Human knowledge, particularly in the sphere of science and technology, is now growing at a pace that was indeed unthinkable even two decades ago.
The comparative advantage of a nation will be more and more influenced by its capacity to generate, absorb, adapt, and assimilate new technologies into the production process. If liberalization and globalization are not to create islands of prosperity surrounded by vast sea destitution, there has to be a firm commitment to human resource development and to the continuous upgrading of human skills and capabilities in the fast-changing world that we live in. The Indian policymakers are fully committed to building a society that is technologically sophisticated, economically progressive, and socially just, and humane.

The impact of globalization on education is now being felt in India. Indian entrepreneurs are also now investing in education. In the process of privatization of higher education in India, many good institutions have come up and have met the increasing demand for higher education mainly in the area of engineering, business administration, and medical education. But this process has also led to the mushroom growth of low-quality institutions without proper infrastructure, However, the expansion of higher education in India has resulted in increasing access to higher education even in rural areas of the country. In this process, Human Resource Development is taking place at a faster speed as compared to the earlier stage when the opportunities for higher education were limited. Globalization has promoted information technology in India. Indian students have excelled in the area of information technology over many other countries. Development taking place in the developed countries become available to Indian students, scholars, and practitioners through regular contacts and modern technology.

Question:

Find out the word which is a synonym of 'significant' is:

Option 1: trivial
 

Option 2: minor
 

Option 3: idle
 

Option 4: notable

Question : Directions: Read the following text and answer the questions.

The world is becoming global rapidly. The national boundaries have become less significant with the interlinked effects of technology, information flows, and investment mobility. Human knowledge, particularly in the sphere of science and technology, is now growing at a pace that was indeed unthinkable even two decades ago.
The comparative advantage of a nation will be more and more influenced by its capacity to generate, absorb, adapt, and assimilate new technologies into the production process. If liberalization and globalization are not to create islands of prosperity surrounded by vast sea destitution, there has to be a firm commitment to human resource development and to the continuous upgrading of human skills and capabilities in the fast-changing world that we live in. The Indian policymakers are fully committed to building a society that is technologically sophisticated, economically progressive, and socially just, and humane.

The impact of globalization on education is now being felt in India. Indian entrepreneurs are also now investing in education. In the process of privatization of higher education in India, many good institutions have come up and have met the increasing demand for higher education mainly in the area of engineering, business administration, and medical education. But this process has also led to the mushroom growth of low-quality institutions without proper infrastructure, However, the expansion of higher education in India has resulted in increasing access to higher education even in rural areas of the country. In this process, Human Resource Development is taking place at a faster speed as compared to the earlier stage when the opportunities for higher education were limited. Globalization has promoted information technology in India. Indian students have excelled in the area of information technology over many other countries. Development taking place in the developed countries become available to Indian students, scholars, and practitioners through regular contacts and modern technology.

Question:

Find out the word which is a synonym of 'significant' is:

Option 1: trivial
 

Option 2: minor
 

Option 3: idle
 

Option 4: notable

Question : Case Study:

A company focuses on creating products that have unique features and benefits. They aim to provide products that stand out from competitors. This philosophy aligns with the:

Option 1: Marketing Concept

Option 2: Production Concept

Option 3: Selling Concept

Option 4: Product Concept

Question : Case Study: XYZ Ltd. - Raising Finance for Expansion

XYZ Ltd. is a growing company that manufactures electronic gadgets. The company has been successful in the market and is planning to expand its operations. To finance this expansion, XYZ Ltd. is considering various sources of business finance.

Questions : Meaning and Need for Business Finance

Why does XYZ Ltd. need business finance for its expansion?

Option 1: To increase employee satisfaction
 

Option 2: To reduce production costs
 

Option 3: To explore new markets

Option 4: To fund its expansion plans and meet capital requirements