Film, Television, Digital Video Production
Question : Case Study:
ABC Ltd. believes that customers will favor products that are widely available and affordable. The company focuses on achieving high production efficiency and widespread distribution. This philosophy aligns with which marketing concept?
Option 1: Product Concept
Option 2: Selling Concept
Option 3: Production Concept
Option 4: Marketing Concept
Correct Answer: Production Concept
Solution : The correct answer is (c) Production Concept.
The Production Concept is a marketing philosophy that emphasizes producing high-quality products at the lowest possible cost and making them widely available. It is often suitable in situations where demand exceeds supply, and the primary focus is on production efficiency and achieving economies of scale to drive down production costs. The assumption is that consumers will favor products that are readily available and affordable. However, this concept may overlook the importance of understanding and meeting customer needs and preferences, which is a key aspect of the Marketing Concept.
Question : Questions : Business Finance and Its Meaning
Statement 1: Financial planning plays a pivotal role in effective resource allocation.
Statement 2: Financial planning primarily focuses on production activities.
Option 1: Statement 1 is true, and statement 2 is false.
Option 2: Statement 1 is false, and statement 2 is true.
Option 3: Both statements 1 and 2 are true.
Option 4: Both statements 1 and 2 are false.
Correct Answer: Statement 1 is true, and statement 2 is false.
Solution : The correct answer is (a) Statement 1 is true, and statement 2 is false.
Statement 1 is true. Financial planning indeed plays a pivotal role in effective resource allocation within a business. It involves allocating financial resources optimally to various activities and functions to achieve the company's objectives efficiently.
Statement 2 is false. Financial planning is not limited to focusing on production activities. It encompasses a broader scope, including planning for all financial aspects of the business, such as investment, financing, budgeting, risk management, and overall financial strategy. Production activities are just one component of the overall financial planning process.
Question : Case Study 7:
ABC Corp. is a manufacturing company that is heavily reliant on fossil fuels for its production processes. Due to increasing concerns about environmental sustainability, the company is facing pressure to adopt eco-friendly practices.
Q:- What is the business environment factor affecting ABC Corp. in this case?
Option 1: Economic environment
Option 2: Technological environment
Option 3: Natural environment
Option 4: Political environment
Correct Answer: Natural environment
Solution : The correct answer is (C) Natural environment
The business environment factor affecting ABC Corp. in this case is the natural environment. The company is facing pressure to adopt eco-friendly practices due to increasing concerns about environmental sustainability, which is directly related to factors within the natural environment, including ecological and environmental sustainability concerns.
Question : In the world, India tops in the production of:
Option 1: Nickel
Option 2: Uranium
Option 3: Mica
Option 4: Manganese
Correct Answer: Mica
Solution : The correct answer is Mica.
India is the largest producer of Mica in the world. Mica is a silicate mineral used to colour and shine epoxy resin, soap, candles, cosmetics, etc. It is used as a polish and varnish for furniture. Mica deposits are found in the Chota-Nagpur plateau, and the Koderma Gaya-Hazaribagh plateau of Jharkhand is the largest producer of Mica in India. Andhra Pradesh and Rajasthan are also the major producers of Mica.
Question : Identify the principal of management in the following case. A superior told his subordinate that he will be given the responsibility to achieve the target production but in real terms no authority is given for access to the raw material.
Option 1: Authority and responsibility
Option 2: Chain of command
Option 3: Centralisation and decentralization
Option 4: Division of work
Correct Answer: Authority and responsibility
Solution : Principle of authority and responsibility is being while violated here. According to this principal there should be a proper balance between authority and responsibility. Absence of any of the one leads to violation of principle. Hence Option A is correct.
Question : Case Study 15:
LMN Ltd. is a manufacturing company that is heavily reliant on fossil fuels for its production processes. Due to increasing concerns about environmental sustainability, the company is facing pressure to adopt eco-friendly practices.
Q:- How can understanding the natural environment benefit LMN Ltd. in adopting eco-friendly practices?
Option 1: By reducing its production volume
Option 2: By increasing product prices
Option 3: By adopting renewable energy sources
Option 4: By diversifying into unrelated businesses
Correct Answer: By adopting renewable energy sources
Solution : The correct answer is (C) By adopting renewable energy sources
Understanding the natural environment can benefit LMN Ltd. in adopting eco-friendly practices by enabling the company to adopt renewable energy sources. This approach can help reduce the company's reliance on fossil fuels and transition to more environmentally sustainable methods of energy production, which align with the principles of eco-friendliness and environmental conservation.
Question : The Green Revolution in India primarily focused on the production of which crop?
Option 1: Wheat
Option 2: Rice
Option 3: Millets
Option 4: Pulses
Correct Answer: Wheat
Solution : The correct answer is (a) Wheat
The Green Revolution was a major agricultural initiative implemented in India in the 1960s and 1970s. It aimed to increase agricultural productivity and food production to meet the growing needs of the population. The focus was primarily on the cultivation of high-yielding varieties of crops, and among these crops, wheat was given significant attention.
The introduction of high-yielding wheat varieties, along with the use of modern farming techniques and inputs such as irrigation, fertilizers, and pesticides, led to a substantial increase in wheat production in India. This played a crucial role in achieving food self-sufficiency and addressing food shortages in the country.
While the Green Revolution also had an impact on the production of other crops such as rice and pulses, wheat was the primary crop that received significant emphasis and yielded remarkable results in terms of increased production and productivity.
XYZ Retail focuses on building strong relationships with its customers and delivering superior value. They prioritize customer satisfaction and long-term loyalty. What marketing concept is demonstrated by XYZ Retail?
Option 1: Production Concept
Option 3: Marketing Concept
Option 4: Societal Marketing Concept
Correct Answer: Marketing Concept
Solution : The correct answer is (c) Marketing Concept
The marketing concept is centered around understanding and meeting customer needs and preferences, delivering superior value, and prioritizing customer satisfaction and long-term relationships. XYZ Retail's focus on building strong relationships with customers and emphasizing customer satisfaction and long-term loyalty aligns with the principles of the marketing concept.
A company focuses on aggressive sales and promotional efforts to sell its products. They believe that customers will not buy enough unless the company undertakes a substantial selling and promotion effort. This philosophy reflects:
Option 1: Marketing Concept
Option 2: Societal Marketing Concept
Option 3: Selling Concept
Option 4: Production Concept
Correct Answer: Selling Concept
Solution : The correct answer is (c) Selling Concept.
The Selling Concept is a marketing philosophy that emphasizes aggressive sales techniques and promotional efforts to convince customers to buy a company's products or services. The belief underlying this concept is that customers typically won't buy enough on their own, so a company must use various selling and promotional tactics to stimulate demand and close sales. It's a more product-focused approach, and the primary goal is to sell what the company produces rather than understanding and meeting customer needs, which is a central focus of the Marketing Concept.
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