Hello,

First of all, no need to worry. It's common to not know what you want to do. However, It's great you have interest in marketing which opens up an option for you pursue something in your interested field.

PGDM is a management course that covers various aspects of business, including marketing. It can provide you with a broad understanding of management principles and skills which can be beneficial for a career in marketing.

However, CFA is a certification for finance professionals. It focused more on financial management and analysis, investment management, etc. I will recommend you to pursue this only if you have interest in finance.

From my recommendation, you should go for PGDM as it will open up career opportunities in your field of interest.

I hope this helps,

Thank you

Correct Answer: Marketing Concept

Solution : The correct answer is (c) Marketing Concept.

The Marketing Concept is a customer-centric approach that centers on understanding and fulfilling customer needs and wants effectively. It involves delivering superior value to customers to achieve customer satisfaction and build strong, long-term customer relationships. The ultimate goal is to meet customer needs and achieve business objectives by creating value and satisfying customers through a customer-oriented approach. This philosophy emphasizes understanding customers and delivering value to them as the key to success.

Correct Answer: Statement 1 is correct, and statement 2 is false.

Solution : The correct answer is (b).

Statement 1 is correct. The societal marketing concept is a marketing philosophy that aligns business goals with societal well-being. It recognizes that businesses have a responsibility to society and that they should operate in a sustainable and ethical manner.

Statement 2 is false. Marketing management philosophies have a significant influence on business practices. Businesses that adopt a societal marketing philosophy are more likely to develop products and services that are beneficial to society, to operate in a sustainable manner, and to engage in ethical marketing practices.

Correct Answer: Product Concept

Solution : The correct answer is (d) Product Concept.

The Product Concept is a marketing philosophy that centers on creating high-quality products with distinctive features, attributes, and benefits. The primary emphasis is on the product itself, striving to offer features and benefits that differentiate the product from competitors and meet or exceed customer expectations. The goal is to provide a product that customers perceive as exceptional and desirable, positioning it as the best choice in the market.

Correct Answer: Societal Marketing Concept

Solution : The correct answer is (b) Societal Marketing Concept.

The Societal Marketing Concept is a marketing philosophy that extends the principles of the Marketing Concept to include a focus on the long-term well-being of both customers and society as a whole. It emphasizes delivering value to customers while also addressing broader social and environmental concerns. This approach aims to balance the company's objectives with the well-being of the community and environment, seeking to create a positive impact through marketing activities, which aligns with the company's commitment to environmental sustainability and ethical business practices.

Correct Answer: All of the above

Solution : Following are the steps of organising process:
1. Identifying and dividing the work into manageable activities,
2. Departmentalisation/Departmentation,
3. Assignment of duties to job positions, and
4. Establishing reporting relationships.
Hence, the correct option is 4.

Correct Answer: Statement 1 is correct, and statement 2 is false.

Solution : The correct answer is (b).

Statement 1 is correct. The societal marketing concept is a marketing philosophy that aligns business goals with societal well-being. It recognizes that businesses have a responsibility to society and that they should operate in a sustainable and ethical manner.

Statement 2 is false. Marketing management philosophies have a significant influence on business practices. Businesses that adopt a societal marketing philosophy are more likely to develop products and services that are beneficial to society, to operate in a sustainable manner, and to engage in ethical marketing practices.

Correct Answer: Production Concept

Solution : The correct answer is (d) Production Concept.

The Production Concept is a marketing philosophy that emphasizes producing high-quality products at the lowest possible cost and making them widely available to consumers. The primary focus is on production efficiency, streamlining operations, and reducing production costs to ensure that products are affordable and readily accessible to customers. This approach assumes that customers will favor products that are easily available and affordable, placing the emphasis on the production and distribution aspects of the business.

Correct Answer: NABARD (National Agriculture and Rural Development)

Solution : The correct answer is NABARD (National Agriculture and Rural Development).

NABARD has been instrumental in the growth of numerous initiatives in the nation's agricultural and non-agricultural sectors. As a part of the Alliance for Financial Inclusion, NABARD actively develops financial inclusion policies.

Correct Answer: Liberalisation 

Solution : Liberalisation means removal of restriction, licencing, etc. and simplifying prodcedures. Reduction in tariff, tax structure and giving more freedom. In the above case, Government of India is seriously thinking to all oil marketing public sector undertaking to fix their own price for petrol and diesel. This highlight the aspect of liberalisation.
Hence, option 1 is the correct answer.