Correct Answer: Commercial paper

Solution : The correct answer is (d) Commercial paper

Commercial paper is a short-term debt instrument issued by corporations, typically with maturities ranging from a few days to a year. It is a common choice for businesses seeking short-term funds to finance various operational needs, including marketing initiatives in international markets. Commercial paper provides a cost-effective and efficient way to raise capital for short-term activities, making it suitable for funding marketing efforts in this context.

Correct Answer: Marketing Concept

Solution : The correct answer is  (c) Marketing Concept

The marketing concept focuses on understanding and meeting customers' needs and preferences by analyzing market trends and implementing innovative marketing strategies. It is customer-centric and aims to deliver superior value to customers in order to achieve the organization's goals and objectives.

Correct Answer: Production Concept

Solution : The correct answer is (d) Production Concept.

The Production Concept is a marketing philosophy that emphasizes producing high-quality products at the lowest possible cost and making them widely available to consumers. The primary focus is on production efficiency, streamlining operations, and reducing production costs to ensure that products are affordable and readily accessible to customers. This approach assumes that customers will favor products that are easily available and affordable, placing the emphasis on the production and distribution aspects of the business.

Correct Answer: Only i and ii

Solution : The correct answer is Only i and ii.

NAFED stands for the National Agriculture Cooperative Marketing Federation of India. It was established in October of 1958. It is registered under the Multi-State Co-operative Societies Act, and it was set up to promote cooperative marketing of agricultural produce to benefit farmers.

Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

The assertion is true. Marketing management does indeed focus on delivering customer value and satisfaction. It involves understanding customer needs and preferences, developing products or services that meet those needs, and delivering value to customers to satisfy them and build long-term relationships.

The reason is not the correct explanation. The reason incorrectly states that marketing management is solely about increasing sales volume. While increasing sales volume is a goal of marketing management, it's not the sole focus. The primary focus is on understanding and meeting customer needs and delivering value, which naturally leads to increased sales volume through customer satisfaction and loyalty.

In summary, both the assertion and reason are true, but the reason is not the correct explanation of the assertion.

Correct Answer: Marketing Concept

Solution : The correct answer is (c) Marketing Concept.

The Marketing Concept is a customer-centric philosophy that focuses on understanding and meeting customer needs and wants. It involves delivering superior value to customers to achieve customer satisfaction and, in turn, gain long-term customer loyalty. This approach aims to create a strong customer orientation throughout the organization, where the primary goal is to provide products or services that address customer needs and preferences effectively, ultimately leading to business success.

Correct Answer: Financial planning

Solution : The correct answer is (c) Financial planning

Financial planning entails determining the company's financial goals and objectives and devising strategies to achieve them. Selecting the right sources of funds is a crucial aspect of financial planning, as it involves evaluating and choosing the most suitable options for obtaining the necessary funds to support the business's operations, growth, and expansion. This decision is essential for ensuring the financial health and sustainability of the company.

Correct Answer: Acquiring funds for business operations and expansion
 

Solution : The correct answer is (b) Acquiring funds for business operations and expansion

Business finance involves acquiring the necessary funds and managing financial resources to support a company's day-to-day operations, projects, and future growth. It encompasses activities related to budgeting, financial forecasting, investment decisions, obtaining loans or equity, managing working capital, and overall financial planning to ensure the efficient use of financial resources for achieving the company's objectives.

Correct Answer: Transportation

Solution : Transportation implies physical movement of goods from one place to the other. Transportation fills this gap by carrying goods from place of production to place of consumption. Transportation includes decisions like choice of mode of transportation and other related aspects.

Hence, option D is correct.