Correct Answer: Selling Concept

Solution : The correct answer is (c) Selling Concept.

The Selling Concept is a marketing philosophy that centers on aggressive sales and promotional efforts to convince customers to purchase a company's products or services. The belief behind this concept is that customers won't buy enough unless a significant sales and promotional push is applied to stimulate demand and drive sales. The primary goal is to sell what the company produces, often with less consideration for customer needs or value, hence the emphasis on aggressive selling and promotional efforts.

Correct Answer: Production Concept

Solution : The correct answer is (c) Production Concept.

The Production Concept is a marketing philosophy that emphasizes producing high-quality products at the lowest possible cost and making them widely available. The primary goal is to achieve production efficiency, streamline operations, and reduce production costs to ensure that products are affordable and readily available to customers. This approach assumes that customers will favor products that are easily accessible and affordable, placing the emphasis on the production and distribution aspects of the business.

Correct Answer: Production Concept

Solution : The correct answer is (d) Production Concept.

The Production Concept is a marketing philosophy that emphasizes producing high-quality products at the lowest possible cost and making them widely available to consumers. The primary focus is on production efficiency, streamlining operations, and reducing production costs to ensure that products are affordable and readily accessible to customers. This approach assumes that customers will favor products that are easily available and affordable, placing the emphasis on the production and distribution aspects of the business.

Correct Answer: Marketing Concept

Solution : The correct answer is (c) Marketing Concept.

The Marketing Concept is a customer-centric philosophy that focuses on understanding and meeting customer needs and wants. It involves delivering superior value to customers to achieve customer satisfaction and, in turn, gain long-term customer loyalty. This approach aims to create a strong customer orientation throughout the organization, where the primary goal is to provide products or services that address customer needs and preferences effectively, ultimately leading to business success.

Correct Answer: Marketing Concept

Solution : The correct answer is (c) Marketing Concept.

The Marketing Concept is a customer-centric approach that centers on understanding and meeting customer needs and wants effectively. It emphasizes building long-term relationships with customers by delivering superior value and customer satisfaction. The primary focus is on understanding customer preferences, creating products or services that address those preferences, and ensuring that customers perceive value in what is offered. The ultimate goal is to satisfy customers while achieving the company's objectives through value creation and strong customer relationships.

Correct Answer: Assertion is true, but the reason is false.

Solution : The correct answer is (c) Assertion is true, but the reason is false.

The assertion is true. The marketing concept is a marketing management philosophy that focuses on understanding and satisfying customer needs and wants, rather than simply selling what the company makes. It prioritizes customer satisfaction and long-term relationships.

The reason is false. The reason incorrectly suggests that the marketing concept is primarily about selling what the company makes. In fact, the marketing concept is about identifying and meeting customer needs effectively, aligning products and services accordingly, and creating value for customers.

In summary, the assertion is true, but the reason is not an accurate explanation of the assertion.

Correct Answer: A philosophy that stresses customer value and satisfaction.

Solution : A philosophy that stresses customer value and satisfaction.
Marketing is a philosophy that stress customer value and satisfaction. Even functions of marketing includes gathering and analysing market information and public interests.

Hence, option D is correct.

Correct Answer: Assertion is true, but the reason is false.

Solution : The correct answer is (c) Assertion is true, but the reason is false.

The assertion is true. The marketing concept is a marketing management philosophy that focuses on understanding and satisfying customer needs and wants, rather than simply selling what the company makes. It prioritizes customer satisfaction and long-term relationships.

The reason is false. The reason incorrectly suggests that the marketing concept is primarily about selling what the company makes. In fact, the marketing concept is about identifying and meeting customer needs effectively, aligning products and services accordingly, and creating value for customers.

In summary, the assertion is true, but the reason is not an accurate explanation of the assertion.

Correct Answer: Product Concept

Solution : The correct answer is (d) Product Concept.

The Product Concept is a marketing philosophy that centers on creating high-quality products with distinctive features, attributes, and benefits. The primary emphasis is on the product itself, striving to offer features and benefits that differentiate the product from competitors and meet or exceed customer expectations. The goal is to provide a product that customers perceive as exceptional and desirable, positioning it as the best choice in the market.

Correct Answer: Societal Marketing Concept

Solution : The correct answer is (b) Societal Marketing Concept.

The Societal Marketing Concept is a marketing philosophy that expands upon the Marketing Concept by emphasizing not only meeting customer needs and organizational goals but also considering the broader societal well-being. It advocates for ethical and socially responsible marketing practices, taking into account the long-term welfare of customers and society at large. This approach aims to balance the company's objectives with the well-being of the community and environment, seeking to create a positive impact through marketing activities.