Rural Marketing

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Rural Marketing

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what is rural marketing definition

Pranav Mishra 24th Feb, 2020

Hello Aspirant,

It seems like you are interested in rural marketing which is one the important aspect of rural management.

So, I will define rural marketing in simple words - Rural marketing is defined as the study of how to do marketing of product and services in rural area which is very much different from the urban area, Since the needs and demand of the rural population is different from the urban population, So it becomes very essential to study rural marketing for capturing the rural market which constitutes about 70 percent of the total population which indicates it's high potential.

I hope the above information is beneficial for you.

All the best.

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which course is best from irm jaipur PGDM in rural management or rural marketing? and what is the scope of d same?please give detail.

Anonymous 7th Mar, 2017

Hi, Rural management is much better than rural marketing. Scope of rural management is vast than the other. Some of the top colleges with rural management as a course is provided by IRMA, TISS, XISS Ranchi. The growth potential is immense in rural management course than in rural marketing. Good Luck.

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