Question : According to the Elaboration Likelihood Model, the central route to persuasion involves:
Option 1: Focusing on superficial cues
Option 2: Relying on heuristics
Option 3: Careful consideration of the message content
Option 4: Avoiding cognitive effort
Correct Answer: Careful consideration of the message content
Solution : Correct Option: 3 Explanation: The central route to persuasion in the Elaboration Likelihood Model involves careful consideration and elaboration of the message content, leading to attitude change based on the arguments presented.
Question : In the Elaboration Likelihood Model, the peripheral route to persuasion is characterized by:
Question : Which theory suggests that attitude change can occur through a central or peripheral route?
Question : In effective communication, active listening involves:
Question : Which of the following is essential for improving observational skills?
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