Question : Assertion: Marketing philosophy plays a significant role in guiding a firm's marketing strategies.
Reason: Marketing philosophy is irrelevant in today's fast-paced business environment.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
The assertion is true. Marketing philosophy indeed plays a significant role in guiding a firm's marketing strategies. Different marketing philosophies, such as the production concept, product concept, selling concept, marketing concept, and societal marketing concept, guide how a company approaches its marketing strategies and interacts with its customers and the market.
The reason is not the correct explanation. The reason incorrectly states that marketing philosophy is irrelevant in today's fast-paced business environment. Marketing philosophy remains relevant and crucial in guiding a firm's marketing strategies, especially in today's dynamic and competitive business environment. It helps organizations define their purpose, customer-centric approach, and long-term strategies for success.
In summary, both the assertion and reason are true, but the reason is not the correct explanation of the assertion.
Question : Assertion: The marketing management philosophy that focuses on selling what the company makes is the marketing concept.
Reason: The marketing concept is customer-oriented and emphasizes satisfying customer needs.
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