Question : Assertion: Product concept is about focusing on the quality and features of a product.
Reason: Product concept disregards the preferences of target customers.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Solution : The correct answer is (a) Both assertion and reason are true, and the reason is the correct explanation of the assertion.
The assertion is true. The product concept emphasizes creating a high-quality product with distinct features to meet customer needs and preferences.
The reason is also true in the sense that the product concept can sometimes be internally focused, emphasizing the development of a product without direct consideration of specific customer preferences. However, it's important to note that creating a high-quality product with desirable features is ultimately aimed at satisfying the needs and preferences of target customers, albeit without direct customer involvement in the development process.
