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Question : Case Study:

A company believes that customers will only buy products that are aggressively promoted and marketed. They focus on creating demand through effective advertising and selling efforts. This philosophy reflects the:

 

Option 1: Production Concept

Option 2: Marketing Concept

Option 3: Selling Concept

Option 4: Product Concept


Team Careers360 7th Jan, 2024
Answer (1)
Team Careers360 23rd Jan, 2024

Correct Answer: Selling Concept


Solution : The correct answer is (c) Selling Concept.

The Selling Concept is a marketing philosophy that centers on aggressive sales and promotional efforts to convince customers to purchase a company's products or services. The belief behind this concept is that customers won't buy enough unless a significant sales and promotional push is applied to stimulate demand and drive sales. The primary goal is to sell what the company produces, often with less consideration for customer needs or value, hence the emphasis on aggressive selling and promotional efforts.

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