Question : Case Study:
XYZ Fashion Retail offers a limited-time discount on its clothing line to celebrate its anniversary. Which sales promotion technique is being used here?
Option 1: Samples
Option 2: Premiums
Option 3: Discounts
Option 4: Point-of-Purchase Displays
Correct Answer: Discounts
Solution : The correct answer is (c) Discounts.
A discount involves reducing the price of a product or service for a specific period to stimulate sales. In this case, offering a limited-time discount on its clothing line to celebrate its anniversary is an example of a discount promotion aimed at attracting customers and encouraging purchases during the celebration period. Samples, premiums, and point-of-purchase displays are different types of sales promotion techniques that involve distinct incentives or displays.
ABC Clothing collaborates with various retail stores to sell its products. This approach helps ABC Clothing increase its market coverage. Which distribution strategy does ABC Clothing adopt?
Option 1: Exclusive Distribution
Option 2: Selective Distribution
Option 3: Intensive Distribution
Option 4: Direct Distribution
XYZ Retail focuses on building strong relationships with its customers and delivering superior value. They prioritize customer satisfaction and long-term loyalty. What marketing concept is demonstrated by XYZ Retail?
Option 1: Production Concept
Option 2: Selling Concept
Option 3: Marketing Concept
Option 4: Societal Marketing Concept
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