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Question : Demand elasticity at the midpoint of a straight line demand curve:

Option 1: Will be unity

Option 2: Will be zero

Option 3: Will be infinity

Option 4: None of these


Team Careers360 14th Jan, 2024
Answer (1)
Team Careers360 24th Jan, 2024

Correct Answer: Will be unity


Solution : Elasticity is less than one below the midpoint of a straight line demand curve, and the firm wants to raise prices to increase total revenue. Above the midpoint, elasticity exceeds one, and the firm wishes to lower prices in order to increase total revenue. Elasticity is equal to one, or unit elastic, at the midpoint, E1.
As a result, option A is the correct answer.

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