Start preparing your SOP as early as you can without waiting for the last few days before the submission of your application.
Don't just quote facts, in fact presenting your story in an interesting manner helps you write a winning SOP.
Make sure your SOP is quantitative as well as qualitative. Talking numbers just adds more authenticity to your SOP.
Be conversational in your approach while writing your SOP while maintaining professionalism. There is a thin line between being conversational and personal.
Consult others and take opinions about your SOP before you submit it.
Last but not the least, proofread as many times as you can.
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