The specialization you choose should depend on what you want to become in future. BBA in Business Analytics is a specialization which focuses on the domain of business analytics. Business analytics professionals have ample job opportunities available in front of them. Mass recruiters are- MNCs, Retailers, Manufacturers, IT firms, Telecom companies, E-Commerce firms, Consultancies, Business Analytics and Intelligence firms etc. BBA in business analytics is opted by many students and there are secured jobs also. The salary varies from one organization to other.