Hello Gurvinder,

The activity of increasing number of views to a particular website or site and ensuring of the high in the searched list . It increases the quality and quantity by increasing of viewers . It focuses on how the search are working , how the algorithms are programmed , what is highest search of the month or year etc.....

I think , by this information you gain a brief knowledge on Search Engine Optimization.

Every day lots of content is added to the cyberspace aka internet. People make numerous website. In such a scenario promotion of your website or content becomes paramount. Search engine optimization helps to bring your content or website in top in terms of visibility. e.g. you made a website about online shopping but if you search online shopping in google you will get results like amazon, myntra, flipkart but not your website. After 2-3 pages of search result you may see your website. In such a scenario search engine optimization helps to bring your website preferably in first page of search results.