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Which is best option marketing or logistics


Saqlain 26th Jan, 2020
Answers (2)
Sampriti Gupta Student Expert 31st Jan, 2020

Marketing is a broader branch of study. It basically includes 2 components, sales and marketing. Sales deals with the sale of goods and services to customers whereas marketing involves a more strategic approach which entails understanding the customer needs and expectations. Logistics is also another component of marketing. If you study marketing Management you get to study logistics also.

Logistics is a rapidly growing part of the economy now. The Logistics Management course will teach you to make decisions about moving the right products towards right customers at right time.

Both the branches of study are equally good but Marketing Management will provide you more job opportunities. Almost all the colleges offer a course on Marketing Management. Meanwhile there won't be a dearth of job if you pursue marketing management from any college. Every organization has plenty of marketing and sales roles. But if you believe that logistics interests you the most you can check out these colleges who offer the course along with the fees for the entire course

  • Indian Institute of Logistics, Chennai (4.3 lakhs)
  • IIM Udaipur (9.83 lakhs)
  • School of Business, University of Petroleum and Energy Studies, Dehradun (13.7 lakhs)
  • School of Management,Dr. DY Patil University (8.4 lakhs)
  • Amity Business School, Noida (9.8 lakhs)
  • Sharda University (5.92 lakhs)
  • GITAM School of International Business (8.5 lakhs)

You can have a good career with Logistics Management also in reputed companies like Amazon, Blue Dart, Ekart logistics, Delhivery, Sical Logistics and others.

All the very best

Shivika Tyagi 26th Jan, 2020

Hello,

There is no comparison between them, both of them are good in their own way. Both consists of a wide range of roles. It depends on you what you want to pursue, you have to find it yourself that what skills you poses, what are your interests, and what kind of work you want to do. Talk to some marketing official and a logistics official too, to get some idea. But at last, go for that which you think will be the best for you. Good luck

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