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Question : Which of the 4Ps of marketing is concerned with the location and distribution channels used to deliver the product or service to the customer?

Option 1: Product

Option 2: People

Option 3: Promotion

Option 4: Place


Team Careers360 18th Jan, 2024
Answer (1)
Team Careers360 25th Jan, 2024

Correct Answer: Place


Solution : The correct answer is (d) Place.

The "Place" element of the 4Ps of marketing is concerned with the location and distribution channels used to deliver the product or service to the customer. It involves decisions related to the selection of appropriate distribution channels, inventory management, logistics, and ensuring that the product or service is available in the right place at the right time for customers to access and purchase. Place also considers factors such as physical distribution, transportation, warehousing, and retail or online presence, all of which play a crucial role in making the product or service accessible to the target market.

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