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which subjects are necessary for brand management?


mansi chauhan 29th Mar, 2018
Answer (1)
Pritha Roy Choudhury 16th May, 2018

Dear Mansi,

Brand management courses enable students to understand the consumers' needs, and then develop a brand in such a way, that it finds a permanent place in the consumers' mind.  So the subjects needed for Brand Management includes

Market Research

Principles of Brand Management

Consumer Demand

Brand Research and Valuation

Market Trend Analysis

Promotion of Brands

Brand Launch and its Unique Selling Point (USP)

Marketing and Advertising

Packaging and Distribution

Brand Promotion.

Wishing you all the Best !




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