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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Courses and Certificate Fees

Fees InformationsCertificate AvailabilityCertificate Providing Authority
INR 2436yesCoursera

The Syllabus

Videos
  • What is a MOOC?
  • Introductory video Sport Sponsorship MOOC
Readings
  • Before we start
  • About the course
  • Solving doubts and technical issues
  • Frequently Asked Questions
  • Competition terms & conditions for the Johan Cruyff Institute Postgraduate in Sport Sponsorship programme scholarship grant

Videos
  • Module 1 Presentation
  • Basic principles of sponsorship
  • SPONSORSHIP. Basic principles and characteristics
  • PATRONAGE. Basic principles and characteristics
  • Video: Interview Pati Roura
Readings
  • Visit the website of Johan Cruyff Foundation
  • Cruyff Foundation: Because children should be active
  • Introducing Richard Denton
  • Recommended videos
Practice Exercise
  • Quiz Module 1

Videos
  • Module 2 Introduction
  • Main objectives of the sponsor
  • Stakeholders in sponsorship
  • Video: Interview Albert Amat
  • Video: Interview Joan Porcar
  • Video: Interview Cinto Ajram - Zurich Barcelona Marathon
Readings
  • Cruyff Court Manual
  • 6vs6 Cruyff Court Guide
  • Videos: Cruyff Foundation and Cruyff Courts
  • Recommended videos
Practice Exercise
  • Quiz Module 2

Videos
  • Module 3 Introduction
  • Sponsorship activation
  • Video: Interview Annamari Basora
  • Rins van Kouwen about athletes and social networks
Readings
  • Notes - Sponsorship Activation
  • Videos about Cruyff Court
  • Approximate costs: Cruyff Court 6vs6
  • Instructions to participate in the forums
  • Recommended videos
Practice Exercise
  • Quiz Module 3

Videos
  • Introduction Module 4
  • Sponsorship activation (II)
Readings
  • Sponsorship activation - Examples
  • Examples sponsorship activations
  • Instructions to participate in the forums
  • Recommended videos
Practice Exercise
  • Quiz Module 4

Readings
  • Postgraduate Diploma in Sport Sponsorship Scholarship
  • To support the Cruyff Foundation, make a donation and get children active!

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