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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
The ‘Brand New Brand’ course is a part of the Graphic Design Specialization programme. It is the fifth course after ‘Fundamentals of Graphic design, Introduction to Typography, introduction to image making, ideas from the History of Graphic Design’ courses. The Brand-new Brand certification course is specially designed for candidates who can stitch their creativity, skills and knowledge into one single platform.
Graphic designing is a field where the designer puts their ideas and message creatively making it easy for the masses to understand the information that is told to them. In today's world where people are engaged in media directly, it has become important for a brand to market their product to the consumer telling them about their products. They hire a graphic designer who can illustrate their thoughts and the message about their brand to the audiences in an artistic way that would grab their attention towards the product or brand.
This Brand New Brand training course will train the candidates in a way that will help them be ready for the requirements that are there in the industry today. The course is made finely looking after the stages that are required for the candidate to train and gain mastery in the field that they choose the work.
The Highlights
- 100% online course
- Intermediate knowledge required
- Offered by CalArts
- Available with Flexible deadlines
- Part of graphic design specialization
- Certification from Coursera
Programme Offerings
- Practice Exercises
- quizzes
- Projects
- Readings
- videos
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Coursera |
Eligibility Criteria
Education
The Brand New Brand live course is designed under the Graphic design specialization programme. Students who have completed the first four parts of the programme are eligible to enrol for this fifth part of the programme
Certification qualification details
Candidates will get the certificate of completion after completing the entire programme and by making fee payment.
What you will learn
- The candidate will learn various designing software after completing the course like Photoshop, InDesign, illustrator.
- They will learn how to demonstrate ideas and message in a creative way to the masses
- They will learn about various concepts of graphic designing such as typography, colour contrast, typeface, image making and ways of their composition.
- They will be able to systematise their thinking skills through innovation, conceptualization and invention.
Who it is for
Applicants who want to make a career in Branding industry or marketing can make a career after completion of this Brand New Brand Certification course.
- Brand Manager
- Marketing Manager
Application Details
These are the steps to fill the application form for Brand New Brand course:
Step 1: Visit the course page.
Step 2: click on the ‘enroll’ button
Step 3: the candidate is required to log in or sign in the website.
Step 4: the candidate can enrol for the course only if he/she has completed the first four-part of the programme.
Step 5: After completing the first four-part of the course the candidate can enrol for the fifth part.
The Syllabus
Videos
- Course Welcome
- Example Submission for Final Project
Readings
- About the Capstone
- What you need to take this course
- What is a Brand Development Guide?
- Setting up your project
- Academic Integrity
- Forum Guidelines
- Requesting Peer Reviews
Videos
- Overview of Project
- Invent Your Client
- Fake Your History
- Unpack your adjectives
- The Name Game
Readings
- Introduction to Week
- Recommendations for peer review (Week 1)
Peer Review
- Invent Your Client
Discussion Prompt
- Introductions First
Videos
- In The Mood
- Developing Your Identity Manual
Reading
- Introduction to Week 2
- Recommendations for peer review (Week 2)
Peer Review
- Make Your Fake
Videos
- Choosing a Typeface
- Typographic Space
- Typesetting with Expression
- Beyond Typesetting
- Shapes of Letters, Shapes of Words
- Typographic Skeletons
- Customizing Letters
- Variations and Refinement
Reading
- Introduction to Week 3
Peer Review
- Brand Your Brand
Videos
- Marks, Icons, and Symbols
- Working with Color
- Creating Hierarchy
- Making Methods and Technique
- Range of Representation
- Adding Color
- Adding a Mark/Icon
- Adding a Secondary Typeface
- Adding Imagery
- Adding a Secret Ingredient
Reading
- Introduction to Week 4
Peer Review
- Expand Your Brand
Discussion Prompt
- Checking In
Videos
- Brand Applications and Mock-ups
Reading
- Introduction to Week 5
Peer Review
- Apply Your Brand
Videos
- Principles of Composition
- Page Space
- The Grid
- Simple Composition: Creating Page Spreads
- Complex Composition: Putting your book together
- Brand Development Guide
Readings
- Introduction to Week 6
- Congratulations
- Choosing a design program
- Building your portfolio
- Design portfolio tips
- Writing your artist statement
Peer Review
- Display Your Brand