Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based | Weekends |
Course Overview
The Executive Certificate Programme in Digital Marketing for Business is being offered by IIM Bodh Gaya in collaboration with TimesPro. This is a comprehensive nine month Executive Certificate Programme In Digital Marketing For Business course designed to equip professionals with both theoretical knowledge and practical skills in digital marketing. Recognizing the transformative impact of digitalization on the business landscape, this Executive Certificate Programme In Digital Marketing For Business course addresses the growing demand for adept digital marketers capable of navigating complex business challenges.
This Executive Certificate Programme In Digital Marketing For Business course is structured into two terms. The curriculum begins with foundational concepts in marketing management, consumer behaviour, and strategic planning. The subsequent term delves into the intricacies of digital marketing, providing hands-on-experience with tools like WordPress, Google Analytics, Google AdWords, and Mailchimp.
The Highlights
- Nine-month intensive programme
- Offered by IIT Bodh Gaya
- Certificate from IIM Bodh Gaya
- Campus immersion
- Peer-learning
- Networking opportunities
Programme Offerings
- Offered by IIM Bodh Gaya
- Campus immersion
- Certificate from IIM Bodh Gaya
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Bodh Gaya |
The fees for the Executive Certificate Programme In Digital Marketing For Business course is :
Fees components | Amount |
Registration Fee | Rs. 5,000 |
Processing Fee (Collected at the time of application) | Rs. 10,000 |
Program Fee | Rs. 1,30,000 |
Campus Fee | Rs. 15,000 |
Total Course Fee (Excluding Registration & Alumni fee) | Rs. 1,45,000 |
IIM Bodhgaya Executive Alumni Fee (Optional) | Rs. 5,000 |
Gross Programme Fee (Excluding Registration Fee) | Rs. 1,50,000 |
Instalment schedule
Instalments |
| I | II | III | IV |
|---|---|---|---|---|---|
Date | At the time of registration | Within one week of the offer rollout date | 10th October, 2022 | 10th December, 2022 | 10th February, 2023 |
Amount | Rs. 10,000 | Rs. 35,000 | Rs. 40,000 | Rs. 40,000 | Rs. 25,000 |
Eligibility Criteria
To enrol for this Executive Certificate Programme In Digital Marketing For Business course, the participants must have completed a graduation or a diploma from a recognised university or institution, in any stream. Ideally, the participants should also possess at least three years of full-time work experience after completing their qualifying education. It is important to note that internships and training experiences will not count toward the required work experience. The final selection of candidates will be made by IIM Bodh Gaya.
What you will learn
The participants will embark on a journey starting with the fundamentals of marketing, exploring consumer behaviour, sales strategies and integrated marketing communications.This foundational knowledge sets the stage for understanding the dynamics of the digital marketplace. This Executive Certificate Programme In Digital Marketing For Business course then transitions into the digital realm, where participants will engage with contemporary digital marketing strategies, including search engine optimisation, content marketing, social media campaigns, and email marketing.
Who it is for
The target audience for the Executive Certificate Programme In Digital Marketing For Business course includes:
Admission Details
Follow the steps given below to take admission in Executive Certificate Programme In Digital Marketing For Business :
Step 1: Visit the course page : https://timespro.com/executive-education/iim-bodh-gaya-executive-certificate-programme-in-digital-marketing-for-business
Step 2: After ensuring that you fulfill the eligibility criteria, scroll down the page to fill out the application form.
Step 3: Enter your name, phone number, email ID, DOB, the exam percentage in 10th, 12th and graduation.
Step 4: Finally, select your center, city and state and click on ‘Enquire now’ to submit the form.
The Syllabus
Module 1: Introduction to Marketing Management
- Understanding marketing as a value-delivering task
- Studying marketing environment, contemporary Indian marketing environment, analyzing industry and competition
- Differentiating and positioning the marketing offering
- Strategic planning at the corporate level and marketing planning at the business level
Module 2: Consumer Behaviour
- Introduction to the realm of consumer behavioUr from economic, sociological, and psychological perspectives
- Exposure to the tools and techniques used in understanding consumer buying psychology
Module 3: Integrated Marketing Communication
- Discussion on the suitability of different communication techniques used in marketing communication
- Details of various promotional activities in creating awareness about a product/service
Module 4: Sales and Customer Relationship Management
- Discussion on basic concepts of sales and customer relationship management
- Practical examples of sales force effectiveness, sales process frameworks, customer relationship management techniques, and customer service quality frameworks
Module 5: Strategic Marketing
- Discussion on the application of key frameworks of marketing strategy
- Understand how to create a marketing plan and associated documentation
Module 1: Introduction to Digital Marketing
- Introduction to digital marketing and its significance in today’s time
- Traditional marketing vs digital marketing
- Digital marketing process
- Project assignment and discussion
Module 2: Website Planning and Development
- Understanding domain and Webhosting
- Content management
- Building website/Blog using CMS WordPress
- Using WordPress plug-ins
- Hands-on session on WordPress
Module 3: Search Engine Optimisation
- Introduction to Search Engine Optimisation, keyword research, and keyword planner tools
- On-page SEO techniques- Indexing, keyword placement, and content optimisation
- Yoast SEO Plug-in: Hands-on session on SEO
- Off-page SEO techniques
- Google Analytics: Introduction and significance
- Google Analytics interface, and set-up
- Monitoring traffic and generating performance reports
Module 4: SEM & E-mail Marketing
- Pay Per Click Advertising: Introduction
- Pay Per Click Advertising: Google AdWords, types of bidding strategies, designing and monitoring search, display, and video campaigns
- Email Marketing: Introduction and significance
- Designing E-mail Marketing campaigns using Mail Chimp, building E-mail lists and sign-up forms
- Email Marketing strategy and monitoring
Module 5: Social Media Marketing
- Importance of Social Media in the current business scenario
- Types of Social Media platforms
- Introduction to Facebook Marketing: Setting up a Facebook advertising account, Understanding Facebook Audience, and its types, Designing Facebook advertising campaigns; working with Facebook Pixel
- Introduction to LinkedIn Marketing: Developing digital marketing strategy in Integration Form
- Introduction to YouTube Marketing
Module 6: Digital & Social Media Strategy
- Understanding IMC
- Planning: STP and formulating objectives
- Planning: Media and content
- Execution: Campaign testing and execution
- Spending decisions
- Basics of KPIs
- Online Reputation Management
Module 7: Digital & Social Media Analytics
- Understanding data types in Digital and Social Media
- Social listening to understand an organisation’s reach and sentiment
- Understand the role of Data Mining in predicting consumer behaviour
- Product development and advertising messaging
Module 8: Introduction to Programmatic Way of Digital Advertising
- Marketing automation to engage customers
- Real-time bidding
- AI/ML applications
- Customer lifecycle
Module 9: Road Ahead
- Implementing Digital Marketing tools and techniques in your organisation
- Leading and managing Digital Marketing teams
Module 10: Capstone Project
Evaluation process
The participants are required to complete assessments, including quizzes, assignments, and a final project to earn the certificate. These evaluations are designed to test theoretical understanding and practical application of digital marketing concepts. The participants who are able to complete these evaluations will earn the certificate and the participants who are not able to clear the evaluation will get the certificate of participation.