Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The Consumer Behaviour in Physical and Digital Context certification course aims to teach you about consumer behaviour interactions. You will study a structured framework on consumer-consumer interactions, firm-consumer interactions and consumer-firm interactions in the context of online consumer behaviour. You will learn how to plan out a promotion, product, selling and pricing strategies.
The Indian Institute of Management (IIM), Indore, offers the Consumer Behaviour in Physical and Digital Context online programme. The course has globally recognised accreditations from EFMD Quality Improvement System (EQUIS), the Association to Advance Collegiate Schools of Business (AACSB) and the Association of MBAs (AMBA).
During the Consumer Behaviour in Physical and Digital Context online course by IIM Indore, you will get deep insights for developing proper marketing strategies. The programme includes a blend of case discussions, experiential learning and video lectures. You will also learn via interactive exercises, role-playing, and behavioural and psychological games.
The Highlights
- Online course
- An offering of IIM Indore
- AACSB accreditation
- Instructor-led learning
- AMBA accreditation
- EQUIS accreditation
Programme Offerings
- digital learning
- Updated Curriculum
- AMBA accreditation
- instructor-led training
- Offered by IIM Indore
- EQUIS accreditation
- expert instructor
- Certificate of completion
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Indore |
- You need to pay Rs. 36,000 (plus GST) to join the Consumer Behaviour in Physical and Digital Context course.
- IIM Indore accepts fees through electronic transfer only.
Consumer Behaviour in Physical and Digital Context fee structure
Course name | Fee |
Consumer Behaviour in Physical and Digital Context | Rs. 36,000 + GST |
Eligibility Criteria
You will receive the Consumer Behaviour in Physical and Digital Context certification after completing this course.
What you will learn
By the end of the Consumer Behaviour in Physical and Digital Context programme, you will develop an understanding of:
- Consumer and behaviour knowledge
- Forces changing behaviour & buying process
- Customer value proposition
- Psychology of buying
- Develop an understanding of customer management
Who it is for
IIM Indore’s Consumer Behaviour in Physical and Digital Context course is meant for middle and senior-level researchers and executives working in the following sectors:
- Health
- Financial
- E-commerce
- Services
- FMCG
- Consumer durables and nondurables
- Hospitality
- Entertainment
- Retail
Admission Details
Step 1 – Visit the Consumer Behaviour in Physical and Digital Context course page through the link - https://www.iimidr.ac.in/mdp-calendar/consumer-behaviour-in-physical-and-digital-context-2/
Step 2 – Tap the ‘Apply Online’ button near the bottom of this webpage. An application form will appear.
Step 3 – Fill out the form and hit ‘Submit.
A course representative will now contact you regarding the Consumer Behaviour in Physical and Digital Context programme admission.
Application Details
You need to submit an application form to enrol in the Consumer Behaviour in Physical and Digital Context training. It requires you to enter your name, address, designation, and organisation’s name, phone number, qualifications, work experience and programme name. You also need to specify your participation type and payment details