Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based | Weekdays, Weekends |
Course Overview
In today’s competitive business ecosystem, sales and marketing are critical factors for generating higher revenue. The Executive Programme in Sales & Marketing aims to equip you with the important skills to thrive in this fast-paced business environment. The Indian Institute of Management (IIM), Indore, offers the Executive Course in Sales & Marketing in collaboration with Times TSW. The programme will teach you how to manage and develop integrated marketing communications.
During the Sales & Marketing executive programme by IIM Indore, you will learn the methods and tools of digital marketing and brand management. The teaching method includes a blend of live online lectures, project work, assignments, case discussions and term papers.
The Sales & Marketing certification course also includes a three-day campus immersion at IIM Indore. Throughout this 12-month-long programme, you will understand important topics like branding, sales channels and logistics. You will also know about the end-to-end procedure of new product development.
The Highlights
- 12-months course
- An offering of IIM Indore
- LDP programme type
- 3-day campus immersion
- IIM Indore Executive Education Alumni Status
- Live online lectures
- Weekly sessions
- Instructor-led learning
- Certification available
Programme Offerings
- 12-months training
- Extensive curriculum
- Digital learning platform
- 3-day campus immersion
- Offered by IIM Indore
- Case Studies
- assignments
- weekly classes
- project work
- Live video lectures
- Instructor-led learning
- A shareable certificate
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Indore |
- The total payable fee for the Sales & Marketing executive course is Rs.2,40,000. You will also need to pay applicable GST.
- You can pay the course fee in four installments.
Eligibility Criteria
Work experience of at least two years is compulsory for enrolling in the Sales & Marketing executive training. Plus, you must have a diploma (10+2+3) or a two-year master’s degree or a bachelor’s degree in any stream with at least 50% aggregate marks.
What you will learn
After the completion of the Sales & Marketing syllabus, you will be able to:
- Learn about creating a value proposition and marketing mix
- Keep up with the latest and upcoming trends in marketing and sales to comprehend the ever-changing consumer market
- Understand consumers and what encourages buying behaviour
- Assess brand-building techniques and marketing communications
Who it is for
The Sales & Marketing online course by IIM Indore is beneficial for:
- Senior-level marketers who want to upgrade themselves according to the contemporary marketing trends
- Mid-level marketers who want to develop a deeper knowledge of sales, operations, and marketing
- Individuals who want to kick-start their marketing and sales career by learning about marketing mix, evolving brands, market trends, buying behaviour, etc.
Admission Details
Step 1 – Open the IIM Indore Executive Programme in Sales & Marketing webpage by clicking the link - https://timestsw.com/course/iim-indore-executive-programme-in-sales-marketing/
Step 2 – Click on the ‘Apply Now’ button near the top of the page. An application form will appear on your screen.
Step 3 – Enter your details and verify the One-Time Password (OTP).
Step 4 – Proceed to the payments gateway by clicking the ‘Submit & Pay’ button. Now pay the specified processing charges to apply for the Sales & Marketing online programme.
IIM Indore will evaluate your overall profile before providing final enrolment in the course.
Application Details
The application form for the Sales & Marketing training requires you to enter your first and last name, country, email address and phone number.
The Syllabus
- Analysing Marketing Environment
- Segmentation
- Targeting
- Positioning
- Forecasting and Demand Measurement
- Creating Marketing Plan
- Importance of Marketing Research
- Marketing Research Process
- Factors Affecting Consumer Behaviour such as Cultural, Social, and Personal
- Understand Consumer Buying Decision Process
- Challenges in Developing New Products
- Development Process: From Ideas to Concept to Strategy
- Brand Positioning
- Brand Equity
- Branding Strategy
- Understanding Pricing
- Consumer Psychology and Pricing
- Pricing Methods
- Adaptive Pricing
- Social Media Marketing
- Word of Mouth Marketing
- Mobile Marketing
- Growth Strategies
- Product Life Cycle Marketing Strategies
- Role of the Sales Force
- Role of Selling within Marketing
- Managing and Controlling the Sales Force
- Sales Performance
- Sales Budgets & their Uses
- Techniques of Forecasting
- Importance of Accurate Forecasts
- The Sales Forecasting System
- Strategic Channel Choices
- Types and Classification of Channels
- Structure of Marketing Channels
- Channel Coordination
- Channel Conflict
- The Dynamic Nature of Channels
- Logistics
- Distribution System Design
- Wholesalers
- Retailers
- Managing Distribution Channels
- Physical Distribution & Logistics
- Role of Marketing Communications
- Understanding Marketing Mix
- Developing Effective Communications
- Emerging Trends in Marketing
- Unique Characteristics
- Customer Participation in Services
- Professional Services
- Managing Service Quality & Customer Experience
- Introduction
- Organisational Buying Behaviour