Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based | Weekends |
Course Overview
The IIM Lucknow - Wiley Executive Program in Data-Driven Product Management certification is designed for 10 months to help in data-driven product management is designed by Wiley Nxt, IIM Lucknow. The candidates enrolled will help in scaling customers along with market-centric businesses around the world.
Creating a product requires a lot of things to be taken care of and deciding the customer range that they wish to target is the most important of all. The IIM Lucknow - Wiley Executive Program in Data-Driven Product Management aims to help its learners to master all the 130 skill competencies that are considered crucial for managing and developing successful products. This is the only executive learning course that brings together marketing and development strategy of products along with Design Thinking and Data analytics, for creating customer and industry-centric businesses. The programme promises to aspirants in helping them start and master the process of product management.
The Highlights
- 10 months programme
- Live Online classes
- Masterclass by Industry experts
- Executive Alumni Status from IIM Lucknow
- 2 days of campus learning immersions at IIM Lucknow
- Access to E-books
- Certificate from Wiley and IIM-L
Programme Offerings
- online
- e books
- Live Session
- campus learning
- Expert Faculty
- An offering of IIM Lucknow
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Lucknow |
The fee details for the IIM Lucknow - Wiley Executive Program in Data Driven Product Management certification fee are given below:
- These amounts are exclusive of taxes. Goods and Services Tax (GST) will be charged separately.
- EMI options are available.
- Early applicants will get a discount of about 5%.
Subject | Amount in Rupees |
Executive programme in Data-Driven Product Management by IIM Lucknow | Rs. 2,30,000 |
EMI | Rs. 9,533 |
Eligibility Criteria
Work Experience
A work experience of at least a year will be preferred by the selectors in the screening process.
Education
The aspirants of this course should have completed their graduation, from any stream, with a minimum aggregate of 50% marks, from a recognised university.
Certification Qualifying Details
A total of three exams will be conducted for this course, the grades of which will be considered for certification by IIM Lucknow. The IIM Lucknow - Wiley Executive Program in Data-Driven Product Management certification will be shared after course completion.
What you will learn
In the seven months of intensive training, the candidates from the IIM Lucknow - Wiley Executive Program in Data-Driven Product Management certification syllabus will:
- Learn to formulate prototypes that are customer-centric using UX frameworks and design thinking.
- Build state-of-the-art products and marketing strategies that will compete with some of the top organisations like HP, Apple, and others.
- Operate tableau and Python with ease for visualising and analysing data.
- Learn the approaches and methodologies that some of the top companies use while building their products and determining their marketing strategies.
Who it is for
This course is advised for the following categories:
- Technology and software developers who wish to upgrade to product manager profiles.
- Marketing managers
- Entrepreneurs
- Startup heads
- Product Managers and Business managers, unit leads, and heads who want to get promotions in their respective careers by gaining expert insights into the industry.
Admission Details
The admission details for this IIM Lucknow - Wiley Executive Program in Data-Driven Product Management classes are mentioned below:
Step 1: Visit the course homepage through https://iiml.emeritus.org/iiml-executive-programme-in-data-driven-product-management/index.php
Step 2: Fill in your details in the admission enquiry form on the top left of the page and download the course's detailed brochure.
Step 3: Get a call from our team of advisors and schedule a counselling session.
Step 4: Your programme advisor will provide you with an application form, enter in all the correct details and submit it.
Step 5: There will be a screening assessment conducted by the course administrators.
Step 6: Final selection will be done by IIM Lucknow. Their say will be considered final.
Step 7: If you are selected, pay the fees for the programme.
After making the payment, students get access to all the course materials and sessions.
The Syllabus
- Marketing strategy and marketing plan
- Dynamics of Economic and Business Landscape: Deep Capital and Product Innovation
- Dynamics of Economic and Business Landscape: Process Innovation and Service Delivery
- Market segmentation, persona, and value proposition
- Discovering new markets and market sizing
- Disruptive Business Models in a Digital Economy (B2B, B2C, B2B2C)
- *Masterclass: Defining Customer Do's (needs)
- Using Design Thinking framework for Identifying Customer Dos
- Sourcing the Right Data and Data Challenges; Quantitative Research: Interviews & Surveys
- Qualitative Research Methods
- Quantitative Research: Experiment & ANOVA
- Qualitative methods for product managers- AB testing, funnel testing
- Data issues and cleaning
- Using Exploratory Analytics, Graphs & Plots (with use case and python)
- Analyzing Data with basic Statistical models (with use case and python)
- Regression techniques (with use case and python)
- Clustering techniques (with use case and python)
- Conjoint techniques (with use case and python)
- Analytical methods for product managers: Web analytics, Segmentation analytics
- Using Google Analytics - Deep Dive
- *Masterclass: AI and ML for Product Managers
- Building Customer engagement and retention strategies
- Decoding the customer journey
- Concept Testing in B2C
- Product Development in B2C
- Product positioning, roadmap and portfolio
- Pricing models
- Pricing for Software
- Media Mix, messaging and communication
- Managing channel partners and affiliates
- Lead Generation and SEO
- Data visualisation and storytelling
- Building User Experience
- Building a Prototype/ MVP & Testing
- *Testing a Prototype and Implementation
- *Masterclass: Prioritising product features
- Product research and development
- Agile development methodologies
- Scrum Product Backlog and Estimation: Epics, User Stories, Features
- Product Testing and Support
- Tools and metrics for program management: Jira
- Sales forecasting, marketing budgeting and ROI
- Products and Platforms - Concepts and Business Models
- Online reputation management
- Packaging, bundling, promotions
- Product Marketing Metrics and ROI: Lifetime Value, CAC, Conversion Ratios
- Cost Management
- Product Management for Ecommerce and Aggregator Platforms
- *Product Management for Cloud and SAAS Based Platforms
- *Masterclass: Product manager role and day in life of product manager/Interview-Cracking Tips;
- Market, Demand and Skills
- Product Management for Service Businesses
- Metrics for product management 1
- Metrics for product management 2
- Pitching a Product/Corporate Finance
- Managing legal requirements, Risk and Governance, IPR
- Scaling up a Business: Framework and metrics
- Tableau Session-I
- Tableau Session-II
- Negotiation and Persuasion Strategies
Instructors
IIM Lucknow Frequently Asked Questions (FAQ's)
This programme will be taught by Prof. Anita Goyal and Dr. V.S. Prakash Attili from Indian Institute of Management Lucknow.
The duration of the course is 10 months.
This course is being offered by Indian Institute of Management. Lucknow.
No, the course does not provides any scholarship.
The fees for the course is Rs. 2,30,000 + GST.