Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based | Weekends |
Course Overview
The IIM Executive Program In Strategic Digital Marketing & Analytics Course specializes in the topics of Digital Marketing Analytics, Social Media, and Content Marketing in the current digital world. The course is offered by the expert faculty of the Indian Institute of Management Rohtak. The course will be delivered through live lectures based on the industry-specific curriculum.
The IIM Executive Program In Strategic Digital Marketing & Analytics Certification Syllabus helps learners acquire the desired skills to excel in the modern digital business space. After completing the course through specialized case-based pedagogical methods on the UpTop platform, learners will receive an Executive Certificate in Strategic Digital Marketing & Analytics from IIM Rohtak.
The Highlights
- Certificate of completion from IIM Rohtak
- 4 months duration
- 10 to 12 hours weekly study
- Best-in-class content
- Digital Revolution and trends
- Case-Based Pedagogy
- Interface with Industry Experts
- Faculty with Rich Academic and Industry Experience
- Comprehensive programme from IIM
- Peer group learning
Programme Offerings
- Certificate of completion
- 10 to 12 Hours Weekly Study
- Best-in-class content
- Case Based Pedagogy
- Led by Industry Experts
- Comprehensive Programme from IIM
- Peer Group Learning
- videos
- Cases
- Projects
- Live Classes
- 4 Months Duration
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Rohtak |
The IIM Executive Program In Strategic Digital Marketing & Analytics Certification Fees is Rs. 60,000 + GST. The enrolment fee for the course is Rs. 20,000 + GST. The course fees can be paid in installments. There are EMI options available to candidates and it starts at Rs. 6,500.
IIM Executive Program In Strategic Digital Marketing & Analytics Fee Structure
| Course | Amount |
IIM Executive Program In Strategic Digital Marketing & Analytics | Rs. 60,000 + GST. |
Instalment plan :
| Fees components | Amount |
| Enrollment Fees | Rs. 20,000 (+ GST ) |
| Instalment 1 Fee | Rs. 20,000 (+ GST ) |
| Instalment 2 Fee | Rs. 20,000 (+ GST ) |
What you will learn
After concluding the IIM Executive Program In Strategic Digital Marketing & Analytics Certification Classes, you will learn about these topics:
- Conjoint Analysis for Product Development
- Customer Behavior Segmentation Technique
- Email Marketing
- Google Analytics
- Developing Growth Marketing Capability
- Analysis of Funnel Data and User Behavior
- Data-driven Insights & Marketing Strategies
- Demographics Affect and Analysis
- Search Engine Optimization
- Digital Marketing Strategies
- Digital Revolution and Trends
- Digital Marketing and Analytics Tools
- Branding and SEM
Who it is for
- The course is suited for Digital Marketing Executives, Businesspersons, Brand & Communication Managers, PR Professionals, Sales Managers, and Marketing Executives.
- The course will be beneficial for anyone wishing to establish a career in Digital Marketing.
Admission Details
Given below are the steps to enroll in the IIM Executive Program In Strategic Digital Marketing & Analytics Training:
Step 1: Go to the official website by clicking on the URL given below -
https://uptop.in/iimrohtak/strategic_digital_marketing_analytics_program/
Step 2: Click on the "Apply Now" option located at the top right-hand corner.
Step 3: Fill out the form by entering your name, mobile number, email id, designation and other details.
Step 4: Click on the "Submit" option.
The Syllabus
- Digital Revolution, Changing trends in Marketing
- Rising relevance of marketing analytics
- Multiple Regression to forecast sales
- Modeling Trend and Seasonality
- Ratio to Moving Average Method
- Winter’s Method
- Analyzing Sales
- Analyzing how Demographics affect sales
- Pulling data from a pivot table
- Case: The Evolution Of Brand India, 2014, Ivey Publishing
- Combination Charts
- Summarize Market Research Surveys
- Making Chart Labels Dynamic
- Summarizing Monthly sales – Force Rankings
- Control Data in a Chart
- Using Sparklines
- Creating the End- of – Week Sales Report
- Estimating Linear and Power Demand Curves
- Optimize Pricing
- Pricing Using Subjectively Estimated Demand Curves
- Pricing Multiple Products
- Why Bundling
- Find Optimal Bundle Prices
- Display Targeting Methods
- Display Ad Planner
- Email Design and Functionality
- Email Marketing Analytics
- Email Optimization And Testing
- Conjoint Analysis Exercise From The Handout (To Be Distributed Before Class In-Class Exercise)
- Leveraging Social Media Platforms
- Measuring ROI of Social Media Platforms
- In-class Exercise
- Functional Design and Layouts
- Optimizing UI/UX
- Landing Page Design
- Website Tools
- Aligning Digital Strategy with Business Objectives
- Target markets and creating digital personas
- Understanding User Behavior and reaching target audiences digitally
- Designing Digital Marketing Strategy
- M- Commerce and Social Commerce
- E- Tailing
- Engagement of People and Probable Customers
- Managing Content on different Platforms
- Overview
- Strategies and Techniques
- Overview of Google Ad-words
- Ad-words Account Structure, Ad Creating Formats
- Targeting Methods
- Advanced Search Network Advertising, Keyword Planner
- Project Presentations
Instructors
IIM Rohtak Frequently Asked Questions (FAQ's)
The learners should obtain 70% attendance to gain the course certificate.
Yes, there will be project work included in the IIM Executive Program In Strategic Digital Marketing & Analytics Online Course.
The program coordinator is Dr. Neha Bhardwaj, faculty of the Marketing domain at IIM Rohtak.
Yes, after successful course completion, learners will receive an IIM Executive Program In Strategic Digital Marketing & Analytics Certification by IIM Rohtak.
The IIM Executive Program In Strategic Digital Marketing & Analytics Certification Course has a duration of 4 months.