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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
Self StudyVideo and Text Based

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesSt Xavier's University, Kolkata

The Syllabus

  • Module 1: Concept of advertising 
  • Module 2: Integrated marketing communication

  • Module 3: Classification of advertising 
  • Module 4: History of Advertising in India – Part 1

  • Module 5: History of Advertising in India – Part 2
  • Module 6: Capitalism and the Advertising Industry

  • Module 7: Theories of Advertising - Information, Service, Ideology 
  • Module 8: Grammar of Advertisements – print, audio-visual
  • Module 9: Models for marketing communication: DAGMAR and AIDAS

  • Module 10: Maslow's Hierarchy model 
  • Module 11: Media in advertising: Print media
  • Module 12: Media in advertising: Electronic media

  • Module 13: Media in advertising: Other media
  • Module 14: Segmentation, Positioning and Targeting 
  • Module 15: Media Planning

  • Module 16: Market strategy and Branding 
  • Module 17: Advertising agencies: concept and functions
  • Module 18: Testing of advertising: Pre testing and Post testing

  • Module 19: Analysis of Advertisements Part I
  • Module 20: Analysis of Advertisements Part I
  • Module 21: Ethical Issues in Advertising –Regulatory Bodies

Instructors

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