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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf Study, Virtual ClassroomVideo and Text Based

Course Overview

The Stanford Executive Education Design Thinking: From Insights to Viability is one of the most popular courses to have been designed by the Stanford graduate school of business. You will be delighted to know that companies utilising design thinking in their marketing campaigns have outperformed the S&P Index by 228 per cent over ten years. 

Through the programme, you can communicate with some of the best experts. This helps to get more knowledge from the course facilitators and learn from experienced practitioners. This is a 12-week online course where you have an interactive session with some of the best minds in the industry. Using the certification, you come up with your path that can implement the design of creativity and innovation systems for solving business problems. 

The programme is developed by Stanford graduate school of business and is delivered in partnership with Great Learning. Once the student is able to complete the programme, they receive a certificate of completion from Stanford graduate school of business. 

The Highlights

  • Name of Course: Stanford Executive Education Design Thinking: From Insights to Viability
  • Course Level: Online Certification and Training 
  • Course Duration: 12-week online mode
  • Certificate from Stanford Graduate School of Business
  • Live lessons

Programme Offerings

  • 12-week course
  • live interactive lessons
  • Weekly feedback from the course facilitator
  • acquire design thinking mindset
  • brainstorming techniques for innovative solutions
  • develop and test business model

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesStanford GSB

The Stanford Executive Education Design Thinking: From Insights to Viability certification fees details can be found below:

Fee Structure 

HeadAmount
Fees$ 3,500


The batches in the certification have only a limited number of seats. It is done to ensure that high-quality education is imparted to the participants. The admissions get closed once the batches fill up, hence you would want to apply immediately as you can. 

You can make your programme payment through your bank account, bank transfer, credit card, debit card. 

You can always communicate with the admission office regarding any queries for the admission on their email [email protected] and on phone +91 80471 89255.


Eligibility Criteria

To be eligible for joining the Stanford Executive Education Design Thinking: From Insights to Viability training, you will need to meet the below conditions. 

  • The student must have a bachelor's degree with 50 per cent marks. 
  • Students doing their final year are welcome to join the online certification.

You can always communicate with the admission office regarding any queries for the admission on their email [email protected] and on the phone +91 80471 89255.

What you will learn

Rapid prototyping

The Stanford Executive Education Design Thinking: From Insights to Viability certification helps you to develop your design thinking skills and abilities. 

  • You acquire a mindset for translating your learnings for the course to design ideas that can propel your firm to greater heights of innovation. 
  • You develop solutions for users based on their requirement using what you learned in the programme and hypothesis-driven feature.
  • You are able to generate empathy through observation and interviewing, and also develop the user insights for identifying unmet requirements.
  • You can make use of several brainstorming methods for finding top-notch answers. 
  • When you complete the course, you are given with the completion certificate from the Stanford graduate school of business.

Who it is for

The Stanford Executive Education Design Thinking: From Insights to Viability programme is suitable for a wide range of participants who form the main block of the industry. You could be product managers and analysts, business heads, marketing managers, entrepreneurs, consultants and educators, and UI/UX designers.

Some of the businesses that need individuals with this kind of knowledge and certification include APPLE, SAP IBM, NETFLIX, NIKE, CITRIX, PURINA, CAPITAL ONE, and AirBnb. As you can see, there is ample scope for participants from most of the sectors in the industry. It is not required that you need to be from any particular discipline only. Please refer to the eligibility for more on that. 


Admission Details

The Stanford Executive Education Design Thinking: From Insights to Viability certification admission details are below:

  • You get a certification from the Stanford graduate school of business.
  • Some of the most reputed faculty teach you in the design thinking field. They have decades of experience, and some of them are industry leaders. 
  • Your practical knowledge is extensively developed as you find new ways to learn and understand through 10 assignments.
  • You are given live interactive sessions from faculty from Stanford graduate school of business.
  • You have personalised feedback on a weekly basis from your course facilitators.

You can always communicate with the admission office regarding any queries for the admission on their email [email protected] and on the phone + 91 8448092400.

Application Details

The Stanford Executive Education Design Thinking: From Insights to Viability certification application form is simple to fill up. 

  • You need to fill the online application form. Your personal details are asked like name, address, email id, and so on. 
  • The interview panel does a review of your application. If you are shortlisted, then you will be informed. 
  • You have to attend an interview by telephone. Candidates who are shortlisted have to attend a telephonic interview with the director of admissions. 
  • If you are selected, then you will be sent an admission offer. The offer can be accepted by you by paying the admission fees. 

If you have queries about the admission process, then you can contact the admission office regarding any queries for the admission on their email [email protected] and on phone + 91 8448092400. 

The Syllabus

  • Welcome
  • Program Overview
  • NovoEd Onboarding
  • Course Teams

  • Overview of Design Thinking
  • Identifying an Innovation Challenge
  • Needs Finding
  • Identifying Assumptions

  • Identifying Assumptions
  • Observation Plan
  • Observation Techniques
  • Interview Plan
  • Interview Techniques

  • Clustering
  • Techniques for Organizing Data
  • Point of View

  • Rules of Brainstorming
  • Brainstorm Facilitation
  • Advanced Brainstorming Techniques

  • Introduction to Prototyping
  • Prototyping Techniques
  • Testing Prototypes

  • Minimum Viable Product (MVP)
  • MVP Testing and Iteration

  • Business Model Canvas (BMC)
  • Business Case Canvas (BCC)

  • Testing Your Business Model or Business Case
  • Introduction to Experimental Design
  • Types of Experiments
  • When to Pivot After Experimentation
  • Types of Pivots

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