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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf Study, Virtual ClassroomVideo and Text Based

Course Overview

Managing Marketing in the Hospitality and Tourism Industry course is specially formulated for candidates who want to receive a professional certificate in the tourism and hospitality sector. During the Managing Marketing in the Hospitality and Tourism Industry training creative approaches, such as assignments and projects will be incorporated so that they are exposed to an advanced level of learning. Best practices and communication skills will be taught to the participants so that they learn more efficiently. The applicants will be learning to build customer loyalty and create a strong customer-client relationship.

The Certification Course on Managing Marketing in the Hospitality and Tourism Industry by edX will continue over a course of eight weeks during which the students will be provided with assignments to solve. The program also has the provision of upgrading Managing Marketing in the Hospitality and Tourism Industry training for accessing better learning facilities. The latest key principles that are related to marketing and the theories that are related to the hospitality domain are incorporated in the curriculum of the Certification Course on Managing Marketing in the Hospitality and Tourism Industry by edX.

EdX provides two different options for this online course; verified and audit. In the verified mode, the learners will get unlimited access to the course and a certificate of completion whereas in the free audit mode, they will have a limited duration of access. 

The Highlights

  • 8-week program
  • Self-paced learning
  • 6-8 hours class every week
  • Certificate by edX
  • Free registration 
  • Verified certificate
  • Course partnered by the Hong Kong Polytechnic University
  • Instructor-led course
  • Instructor signed certificate

Programme Offerings

  • Transcripted video
  • online learning
  • assignments
  • Lectures

Courses and Certificate Fees

Fees InformationsCertificate AvailabilityCertificate Providing Authority
USD 278yesThe Hong Kong Polytechnic University, Hong Kong

Managing Marketing in the Hospitality and Tourism Industry Fees Structure :

Particulars

Amount

Registration Fee

Nil

Course Fee

$ 278


Eligibility Criteria

Work Experience

To apply for Managing Marketing in the Hospitality and Tourism Industry training the students need to have experience in the field of tourism and hospitality.

Certification Qualification Details

To procure the certificate it is necessary for the students to upgrade their Certification Course on Managing Marketing in the Hospitality and Tourism Industry by edX.

What you will learn

Hospitality skillsKnowledge of tourism

Applicants will be learning the following things after they complete their Certification Course on Managing Marketing in the Hospitality and Tourism Industry by edX-

  • The different ways to evaluate and examine the theories and concepts pertaining to the marketing sector will be covered by the applicant.
  • The students in the program will develop more skills in analyzing the relationship between clients and customers.
  • Candidates will also learn about the various contributors to the tourism industry like- social, political, cultural, and others.
  • The ways and strategies of applying various marketing theories will be learned by students so that they can apply the information.
  • The proper way to respond and communicate with the customers will be taught to students so that they can flourish in their field.
  • He/she will further learn to organize different data that pertains to the business growth and development
  • Students will examine the challenges that revolve around the industry of hospitality and will structure policies.
  • The importance of brand development will be covered by participants so that they can contribute to the growth of their firm.
  • They will also review the relationship between human resource and service quality that exists in marketing.
  • The candidates will also understand the success factors like- incentive, meeting, exhibition, and conference in marketing.

Who it is for

The Certification Course on Managing Marketing in the Hospitality and Tourism Industry by edX is for participants-

  • The students who are in the field of tourism and want to develop more skills in the domain of hospitality can participate in the Certification Course on Managing Marketing in the Hospitality and Tourism Industry by edX.
  • Candidates eager to learning the technicalities of marketing and the ways to manage it in the tourism industry can get themselves registered.

Application Details

To procure a seat in the Certification Course on Managing Marketing in the Hospitality and Tourism Industry by edX do follow the given steps-

Step 1: The students need to visit the edX page - https://www.edx.org/learn/tourism-management/the-hong-kong-polytechnic-university-managing-marketing-in-the-hospitality-and-tourism-industry

Step 2: The applicants now have to provide their “Full Name” in the application form.

Step 3: It is necessary for the candidates to mention their “Username”. The detail is mandatory.

Step 4: Now the applicants have to fill in the details of their email address in the desired place in the form.

Step 5: The participants before submitting the form have to agree to the given policies and terms and conditions.

Step 6: Now please proceed by submitting your application form by clicking the “Apply Now” button.

The Syllabus

Instructors

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