Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
Effective product management needs expertise in a variety of business fields. The product management field practitioner requires to be well equipped to handle a variety of roles to ensure that the company provides consumer-friendly and competitive products in the market. The Product Management online course provides a basic understanding of various steps in developing, launching, branding, and managing a product.
The Product Management training teaches to develop the roadmap of comprehensive development, design product strategy, get acquainted with the process of product innovation, and create an effective market strategy for launching a new product in the market. In this training, candidates will get a chance to collaborate with other students of this course as well as professional networks.
The Product Management syllabus includes a strategic analysis of market sensing to measure the success of a product with the help of market intelligence metrics. The syllabus focuses on the various processes of product innovation and applying them to new products for improving marketability.
The Highlights
- 7-10 hours per week
- Split fee option available
- Assessments and projects
- Online learning
- Shareable certificate
- University of Cape Town offering
- Self-paced learning
- Downloadable resources
- Course provider Getsmarter
- 6 weeks duration
Programme Offerings
- Case Studies
- quizzes
- Infographics
- video lectures
- Live polls
- online learning
- Offline resources
- Self-paced learning.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | UCT Cape Town |
Fee type | Fee amount in INR |
Product Management fees | Rs. 49,828 |
The Product Management fee is Rs. 49,828 (Incl. of all taxes). If applicants pay the fee at one time, there is no hidden price. If the candidate chooses a split method to pay the fee in 2 installments, a surcharge of 3% will be added as the admin fee.
Installment Plan
| 1st installment | Required before: 2025-02-25 | Amount Due: ₹24,914.00 INR |
| 2nd installment | Required before: 2025-03-27 | Amount Due: ₹24,914.00 INR |
Eligibility Criteria
Certification Qualifying Details
The candidate must complete all the modules of the Product management certification course along with all the live polls, quizzes, practicals, and assignments to qualify for the product management certification. candidates will also have to meet all the requirements mentioned in the course handbook to get certified. The course handbook will be provided to the students at the time of admission.
What you will learn
After completing the Product Management tutorial from UCT, candidates will learn market analysis to make a product decision and measure its success with the metrics. Candidates will learn about various processes of product innovation for improving the saleability of the product. Candidates will learn overall product management from the innovation of the product to reading feedback from customers.
Who it is for
- Professionals from all domains who want to learn about product management can join this course.
- Candidates from all product management-related fields including user experience, technology, project management, sales, marketing, Business analytics will benefit from this course by learning advanced product management skills.
- Professionals who want to gain expertise in strategy development and market analysis can enrol in this online course.
Admission Details
For entry to the University of Cape Town's Product Management certification course, follow the steps outlined below:
Step 1. Open the course webpage.
Step 2. Click the ‘Register Now' button to begin the registration process.
Step 3. Tick mark the consent box to adhere to the terms and conditions and proceed.
Step 4. Create an account with your personal information.
Step 5. Fill in the billing address and, if applicable, the sponsor's details.
Step 6. Begin the course by paying the fee using one of the available payment options.
The Syllabus
- Recall the principles of product management and the various product types
- Interpret market intelligence metrics to measure the success of a product
- Discuss the factors that contribute to making informed decisions about a product
- Describe growth strategies for products in existing markets, as well as growth through new product development
- Choose the components of the market audit from your strategic analysis
- Complete a market audit
- Identify the phases and forms of the product life cycle
- Determine the importance of the product vision and objectives in informing a product strategy
- Analyse a product's strengths and weaknesses to inform a product strategy
- Evaluate the objectives of a product and how you would uphold them in the roadmap design
- Develop a product roadmap
- Identify the role of innovation in the product development process
- Discuss the steps of the product development innovation process
- Apply the product innovation process to improve the marketability of a product
- Compare various innovation metrics to determine which are most applicable to a product
- Assess the viability of a product in the market
- Recognise how strategic planning plays an important role in product development
- Interpret the process of strategic planning and apply it to a product
- Modify and refine a product strategy
- Analyse product-mix strategies that can be used in product development
- Identify the elements of product marketing strategies across different market sectors
- Apply the considerations of the marketing-mix model to a new or existing product
- Analyse a market strategy and establish how it fits into the product life cycle
- Assess a market value proposition and apply this to a target market and channels
- Create a go-to-market strategy for a new or existing product
- Choose suitable product management metrics to measure product performance
- Analyse the financial metrics of a product to determine profitability
- Measure progress towards the product goals with product market share metrics
- Recommend customer metrics to determine the value of a product to customers
- Propose metrics to monitor and evaluate the performance of a product