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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Courses and Certificate Fees

Fees InformationsCertificate AvailabilityCertificate Providing Authority
INR 2436yesCoursera

The Syllabus

Video
  • Introduction
Reading
  • MOOC Learning Objectives
  • Tweet me!

Videos
  • Personal Branding: Why bother?
  • How Personal Should Your Brand Be?
  • Why the Myers-Briggs (and similar) assessment
Readings
  • An Overview of the History of Personal Branding + Additional Readings
  • Personal Branding and Leadership
  • Does the whole idea of self-promotion feel wrong?
  • Assignment: Discovering your Myers-Briggs Personality Type

Videos
  • The Heart of Authenticity: Choosing Your Three Cornerstone Words
  • The Importance of Authenticity
  • Brand Authenticity & Your Photo
  • Revisiting your Three Words & Other Infrastructure
  • Your Mission Statement
  • Choosing your Board of Directors
Readings
  • Tips for Looking Your Best in Photos
  • Background Reading on Mission Statements
  • How to Choose the Members of Your Board of Directors

Videos
  • Choosing the Best Social Media Platforms for Your Brand
  • A Bit About Twitter
  • Twitter Walk-Through
  • Choosing free vs. paid digital real estate
Readings
  • A Look at Social Media Platforms
  • Twitter Guides and Tutorials

Videos
  • Why You Should Create an Update Schedule for Social Media
  • To Automate or Not to Automate!

Videos
  • Reputation management: what is it, and why does it matter?
  • How to Create an Alert in a Search Engine
  • A Bit About Mistakes
  • The Highlights of Digital Privacy- and love for Brooks Hall
Readings
  • The Reputation Economy: Managing Your Online Identity in the Age of Google
  • Reply All podcast episodes
  • Creating Strong Passwords
  • Assignment: Impress us!
Practice exercises
  • Quiz: Reputation Management
  • Quiz on Digital Privacy

Articles

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