Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The course on General Management Programme by ISB has been developed by industry professionals. The course offers the students the provision of on-campus learning. The students would be issued a certificate that will help them learn better. Students after completion of the General Management Programme certification syllabus the students will get access to alumni status.
During the course module, the students will be learning about Emerging Technologies; Strategic Decision Making; Marketing; Managing Supply Chains in A Digital World; Customer Centricity; Business Analytics; Negotiation and Influencing; Value Creation in Finance; Business Storytelling, and Executive Presence and Personal Leadership. The course offers the students the option of blended learning. The students will get to access the live virtual classrooms. The course will help the students in securing better career opportunities.
The Highlights
- Course offered by ISB
- Certificate issued by Centre for Executive Education at ISB
- 9 months course
- 2 sessions of 2 hours each per week
- Blended mode of learning
- On-campus learning
- Research-based teaching
- Live virtual classrooms
- Access to the alumni network
- Real-world application
Programme Offerings
- Case Reviews
- Peer Networking
- Dialogues
- Immersive Learning
- group discussions
- Online Course
- Lectures
- Case Studies
- assignments
- Projects
- Presentations
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | ISB Hyderabad |
The General Management Programme fee details have not been provided. To get more details the students can contact the management.
Eligibility Criteria
Work Experience
The programme requires candidates to be working managers with a working experience of at least 5 years and above.
Education
Students General Management Programme training can be applied by working managers who have completed their graduation (10+2+3) or post-graduation in any discipline.
Certification Qualification Details
After completing the General Management Programme certification syllabus the candidates will be rewarded with a certificate of completion by Centre for Executive Education at IBS.
What you will learn
In the General Management Programme training, the students will be studying about the following:
- Students will develop an appreciation for important marketing assets like brands in the course.
- Candidates will study Digital marketing analytics and its real-world applications.
- The techniques of Pricing analytics will be covered in the course module as well.
- Students will also study skill development in digital technology.
- Candidates will learn about the supply chain and its real-world applications.
Application Details
To apply to the General Management Programme online course the students have to follow the steps that have been listed below
Step 1: The students have to click on the mentioned link to access the registration form-
https://www.isb.edu/en/executive-education/general-management.html
Step 2: Pay the course fee
Step 3: Upload the documents and download the receipt
The Syllabus
- Assess industry structure and its potential influence on profitability
- Develop a business strategy based on an understanding of market conditions, your firm’s capabilities, and its competitive advantage
- Study your firm’s resources and organizational capacity to generate a competitive advantage
- Analyze key marketing ideas and phenomena
- Develop an appreciation for important marketing assets like brands
- Learn how to deliver superior value to customers
- Acquire basic skills in analytical approaches to strategic marketing issues
- Optimize marketing investments, and the process of resource allocation
- Building competitive advantage through marketing analytics
- Digital marketing analytics
- Pricing analytics
- Marketing analytics: the industry corner
- Managing customers using analytics
- Disrupting industries and new business models using analytics and emerging technologies
- Understand the concept of value creation from the stock-market perspective
- Identify the value drivers and understand the linkages between strategy and value creation
- Develop your skills in identifying and analyzing the metrics for value creation using information presented in financial statements
- Operational excellence and service quality
- Alignment between operations strategy and service delivery
- The intrinsic nature of service delivery compared to a product
- Leveraging value over cost in services • SERVQUAL framework for gaps in service quality
- Customer and market orientation; marketing: challenges of change; market leadership: opportunities and alert signals
- Market leadership-price leadership and competition; market analysis for managing markets; price, profits, and customer value
- Connecting with customers; reflections on markets; business-to-business marketing
- Understanding customer value; customer value propositions in business markets; market-driven organizations and customer-centricity
- Key account management; managing customers for profits and growth; choosing customers and markets; fighting the commodity
- AI as a disruptive technology
- Strategies to leverage with AI-fuelled disruption
- How AI affects competitive advantage
- Strategies to accelerate the adoption of AI in organizations
- The evolution of analytics and Big Data (Descriptive, Predictive, and Prescriptive)
- Discover how analytics creates a competitive advantage
- Understand the uses and pitfalls of AI and Machine Learning
- Analyze the key issues in negotiation situations
- Gain an intellectual understanding of negotiator behavior and style
- Develop a strategic plan for effective negotiation
- Gain confidence and improve your abilities as a negotiator
- Break free of existing myths around performance
- Internalize how ‘infighting can become a game-changer
- Internalize what it takes and how to create Leapfrog impact on demand
- Learn how to execute in a manner that’s de-risked and that is overwhelmingly biased towards success
- Convert insights into opportunities and then into actionable propositions
- Learn how to conduct deep, lens-shifting insight dialogues
- The art of verbal communication: theoretical foundations
- Resilience and resolution
- Building presence
- Storytelling in business and life
- Impact, capture, and core values
- Individual speech recitations
- Shine online
- Communication to catalyze personal brand
- Understanding yourself and others
- Leading change and gaining commitment
- Active listening and empathy
- Working effectively in teams
- Designing your team for excellence
- Delegation and coaching
- IDENTIFY - A suitable project with transformative potential
- IMPLEMENT - Devise and deploy the plan of action
- DEFINE - The desired outcome(s) for the organization
- DEMONSTRATE - Disruptive thinking backed by innovative solutions
- SOLVE - Arrive at solutions that address the challenges
Evaluation process
In the General Management Programme certification, the students would be selected on the basis of their educational qualifications and interview.