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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf Study, Virtual ClassroomVideo and Text Based

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesKellogg School of Management, Evanston

The Syllabus

  • Your data journey begins by exploring different types of data, the importance of data collection and workflows, and how to establish a data-driven culture. 
  • This module sets the foundation for you to establish a product data mindset so that you can achieve organizational outcomes.

  • In this module, you will analyze and apply two key frameworks for your data strategy that will help you develop a data mindset and move toward your data vision.

  • Our Product Analytics Needs Framework and Double Diamond Product Process provide a roadmap to achieving organizational outcomes.

  • Identify research data that will serve as evidence for making decisions.

  • Examine how powerful your product data is for your organization, as well as how you will collect product data and why the data is needed.

  • Delve into the classification and analytics stages of our Product Analytics Needs Framework and learn how organizing data into categories becomes vital with respect to compliance and security.

  • Graphic displays of data are a powerful tool for gaining insights and conveying complex information. 
  • Learn how you can use visuals to identify trends and clusters, spot patterns, and present results.

  • Create a machine learning heuristic from a hypothesis statement to turn your work into an algorithm that can be used by your company to create value.

Instructors

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